{"id":8388,"date":"2023-11-03T20:13:11","date_gmt":"2023-11-03T19:13:11","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=8388"},"modified":"2023-11-19T20:16:05","modified_gmt":"2023-11-19T19:16:05","slug":"den-marketingu-ve-zline-24-10-2023","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/den-marketingu-ve-zline-24-10-2023\/","title":{"rendered":"Den marketingu ve Zl\u00edn\u011b 24. 10. 2023"},"content":{"rendered":"\t\t
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Den marketingu se uskute\u010dnil ji\u017e pot\u0159et\u00ed a nav\u00e1zal na p\u0159edcovidovou tradici.
Organiz\u00e1torem byl \u00dastav managementu a marketingu FaME UTB ve Zl\u00edn\u011b a Region\u00e1ln\u00ed klub \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti ve Zl\u00edn\u011b. Poslucha\u010di byli p\u0159ev\u00e1\u017en\u011b studenti V\u0160 a S\u0160 Zl\u00ednsk\u00e9ho kraje, kte\u0159\u00ed t\u00e9m\u011b\u0159 zaplnili aulu. \"\"<\/a><\/p>\n

Prvn\u00edm vystupuj\u00edc\u00edm byl Mgr. et Mgr. Ond\u0159ej Stan\u011bk, mana\u017eer, vedouc\u00ed a produk\u010dn\u00ed komunika\u010dn\u00ed agentury KOMAG FMK UTB ve Zl\u00edn\u011b. Ve sv\u00e9m vystoupen\u00ed informoval o \u010dinnosti studentsk\u00e9 reklamn\u00ed agentury, kter\u00e1 je sou\u010d\u00e1st\u00ed stejn\u00e9ho p\u0159edm\u011btu pro druh\u00fd ro\u010dn\u00edk FMK, oboru Marketingov\u00fdch komunikac\u00ed. Studenti v jednom semestru p\u0159ipravuj\u00ed reklamn\u00ed akce (nap\u0159. Zlin Design Week, Busfest) od z\u00edsk\u00e1v\u00e1n\u00ed sponzor\u016f a\u017e po jejich realizaci. Pokud sponzory nez\u00edskaj\u00ed, mus\u00ed si pomoci sami. V dal\u0161\u00edm semestru se tyto akce vyhodnocuj\u00ed. Krom\u011b z\u00edsk\u00e1v\u00e1n\u00ed praktick\u00fdch poznatk\u016f a pou\u010den\u00ed z vlastn\u00edch chyb tento p\u0159edm\u011bt pom\u00e1h\u00e1 vytv\u00e1\u0159et dobr\u00e9 vztahy.
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N\u00e1sledovala vystoupen\u00ed dvou na\u0161ich absolvent\u016f z roku 2013. Oba se shodli, \u017ee impulsem pro p\u016fsoben\u00ed v online reklamn\u00edch agentur\u00e1ch byl p\u0159edm\u011bt Digit\u00e1ln\u00ed marketing, kter\u00fd vedl (a st\u00e1le vede) doc. Michal Pil\u00edk. Oba nejprve p\u016fsobili jako zam\u011bstnanci reklamn\u00edch agentur, pozd\u011bji si zalo\u017eili vlastn\u00ed firmy.\u00a0 \u00a0
Ing. Roman MURA, spoluzakladatel a \u0159editel spole\u010dnosti Caroda Praha se ve sv\u00e9 prezentaci v\u011bnoval digit\u00e1ln\u00ed out-of-home reklam\u011b. Mimo jin\u00e9 provozuje v Praze na Ka\u010derov\u011b a na Sm\u00edchov\u011b ob\u0159\u00ed elektronick\u00fd billboard (16 x 9 m). Na pra\u017esk\u00e9m obchodn\u00edm dom\u011b Kotva um\u00edstil reklamu, kter\u00e1 byla v provozu pouze za tepl\u00e9ho a jasn\u00e9ho po\u010das\u00ed, tak jak po\u017eadoval klient, nebo\u0165 za chladn\u00e9ho nebo de\u0161tiv\u00e9ho po\u010das\u00ed by o jeho produkt nebyl z\u00e1jem. N\u00e1jem elektronick\u00fdch billboard\u016f plat\u00ed klient podle toho, kolik lid\u00ed si jej prohl\u00e9dlo, tedy ne pouze podle toho, kolik lid\u00ed kolem n\u011bj pro\u0161lo. Mimo Evropy agentura Caroda p\u016fsob\u00ed i v Ji\u017en\u00ed Americe.
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Ing. Luk\u00e1\u0161 ML\u00c1DEK, Freelancer a pozice\u00a0Business & Marketing Consulting a PPC executive, Praha si nechal od um\u011bl\u00e9 inteligence (AI) zpracovat definici marketingu, kterou nechal AI opravovat, a\u017e byla jednoduch\u00e1 a srozumiteln\u00e1. St\u00e1le v\u00edce vyu\u017e\u00edv\u00e1 ve sv\u00e9 pr\u00e1ci roboty, kte\u0159\u00ed \u00fasp\u011b\u0161n\u011b nahrazuj\u00ed lidsk\u00e9 zdroje. Z\u00e1kladem pro jejich \u010dinnost jsou dokonal\u00e1 data, jak jsou k\u00a0dispozici nap\u0159. v\u00a0USA. V\u00a0mal\u00e9m \u010desk\u00e9m rybn\u00ed\u010dku tato data chyb\u00ed, tak doch\u00e1z\u00ed k\u00a0ne\u0161\u0165astn\u00e9mu p\u0159i\u0159azen\u00ed reklamy na dod\u00e1vky plynu k \u010dl\u00e1nku o plynov\u00fdch komor\u00e1ch ze druh\u00e9 sv\u011btov\u00e9 v\u00e1lky. Srovnal rozd\u00edly mezi reklamn\u00edm online trhem v\u00a0\u010cR a z\u00e1padn\u00ed Evropy, kde jeho firma rovn\u011b\u017e p\u016fsob\u00ed. Oba vystupuj\u00edc\u00ed se shodli v\u00a0tom, \u017ee technologie v tomto oboru se neskonale rychle vyv\u00edjej\u00ed.\u00a0
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To potvrdil i prof. Mgr. Roman Ja\u0161ek, Ph.D., DBA, \u0159editel \u00dastav informatiky a um\u011bl\u00e9 inteligence, FAI UTB ve Zl\u00edn\u011b, kter\u00fd <\/strong>z\u00edskal presti\u017en\u00ed titul \u201cFINALISTA \u2013 Mana\u017eer roku 2022.\u201d Tento presti\u017en\u00ed titul mu ud\u011blila N\u00e1rodn\u00ed komise \u010cesk\u00e9 mana\u017eersk\u00e9 asociace, kter\u00e1 m\u00e1 za c\u00edl oce\u0148ovat nejlep\u0161\u00ed \u010desk\u00e9 mana\u017eery a za jejich vynikaj\u00edc\u00ed osobnostn\u00ed a profesn\u00ed kvality. Prof. Ja\u0161ek je tak\u00e9 p\u0159edstavitel elektrotechnick\u00e9 asociace \u010cR. P\u0159edn\u00e1\u0161ka na t\u00e9ma Blockchain a um\u011bl\u00e1 inteligence: Synergie pro pr\u016fmyslovou revoluci pochopiteln\u00fdm zp\u016fsobem nejen vysv\u011btlila tyto dva pojmy, ale p\u0159edev\u0161\u00edm jejich v\u00fdznam v praxi. Um\u011blou inteligenci \u00fasp\u011b\u0161n\u011b vyu\u017e\u00edvaj\u00ed logistick\u00e9 firmy, ale do roky bude neodmyslitelnou sou\u010d\u00e1st\u00ed \u0159\u00edzen\u00ed v\u0161ech v\u011bt\u0161\u00edch firem. Pozornost v\u011bnoval i zabezpe\u010den\u00ed dat a digit\u00e1ln\u00edm dvoj\u010dat\u016fm.\u00a0
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Akce ur\u010dit\u011b splnila sv\u016fj z\u00e1m\u011br \u2013 sezn\u00e1mit p\u0159\u00edtomn\u00e9 s\u00a0digit\u00e1ln\u00edmu trendy v\u00a0komunikaci a z\u00e1rove\u0148 uk\u00e1zat uchaze\u010d\u016fm modern\u00ed prostory FaME UTB a inovativn\u00ed p\u0159\u00edstup k\u00a0v\u00fduce. D\u016fle\u017eit\u00e9 bylo rovn\u011b\u017e zviditeln\u011bn\u00ed Region\u00e1ln\u00edho klubu \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti ve Zl\u00ednsk\u00e9m regionu.
\"\"<\/a> \u00a0 Vratislav Koz\u00e1k, p\u0159edseda RK Zl\u00edn \u010cMS <\/strong><\/p>\n

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