{"id":8209,"date":"2023-10-09T08:55:51","date_gmt":"2023-10-09T06:55:51","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=8209"},"modified":"2023-10-09T08:55:52","modified_gmt":"2023-10-09T06:55:52","slug":"prave-vyslo-20","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-20\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
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V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 3\/2023<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je Nov\u00e9 trendy v retail marketingu<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako\u00a0zpr\u00e1vy ze sv\u011bta marketingu, glosy\u00a0i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n\n

\u00davodn\u00edk <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Ing. Tom\u00e1\u0161 David\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Polarity a\u00a0trendy spot\u0159eby<\/strong>
Doc. Radim Valen\u010d\u00edk, CSc. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Vyu\u017eijte s\u00edlu data science v\u00a0retailu<\/strong>
Andrej Winter\u00a0<\/p>\n\n

Senzorick\u00fd marketing \u2013 to je smysl\u016f pln\u00e9 nakupov\u00e1n\u00ed\u00a0<\/strong>
Ing. Renata \u010cuhlov\u00e1, Ph.D, BA (Hons)\u00a0\u00a0<\/p>\n\n

Sout\u011b\u017e p.O.P. Star \u2013 aneb kdy\u017e hv\u011bzdy prod\u00e1vaj\u00ed<\/strong>
Ing. Ji\u0159\u00ed Beran, Ing. Michaela Klob\u00e1skov\u00e1 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<\/p>\n\n

V\u00edtejte ve sv\u011bt\u011b automatizovan\u00fdch objedn\u00e1vek \u00a0<\/strong>
PhDr. Ladislava Knihov\u00e1, Ph.D., MBA<\/p>\n\n

AI – Nov\u00e9 trendy v\u00a0retail marketingu: Transformace z\u00e1kaznick\u00e9ho z\u00e1\u017eitku\u00a0<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D. (\u010dl\u00e1nek napsala um\u011bl\u00e1 inteligence)<\/p>\n\n

M\u00edsto prodeje v marketingov\u00e9 komunikaci<\/strong>
Ing. Ladislav P\u00e1t\u00edk, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Veletrhy a\u00a0v\u00fdstavy jako informa\u010dn\u00ed zdroje spot\u0159ebitelsk\u00e9 orientace<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n\n

AI – v\u00fdzvy a\u00a0rizika pro retail marketing<\/strong>
Ing. Mgr. Lud\u011bk Nezmar, MBA\u00a0<\/p>\n\n

Marketingov\u00fd glos\u00e1\u0159
\u00a0\u00a0\u00a0 <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Recenze<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>Plak\u00e1t \u2013 dokument doby a tv\u016frce reklamn\u00ed kultury\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n\n

Z PRAXE <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>V\u00edtejte v\u00a0nov\u00e9 \u00e9\u0159e zna\u010dky Odkolek<\/strong>
Martin Dolsk\u00fd\u00a0\u00a0<\/p>\n\n

Z PRAXE <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>\u00dasp\u011b\u0161n\u00e1 v\u00fdrobn\u00ed dru\u017estva dokazuj\u00ed, \u017ee dru\u017estevn\u00ed forma podnik\u00e1n\u00ed m\u00e1 co nab\u00eddnout i\u00a0ve 21. stolet\u00ed\u00a0<\/strong>
Mgr. Rodan Svoboda\u00a0\u00a0\u00a0<\/p>\n\n

Z\u00a0PRAXE<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>Vchodov\u00fd syst\u00e9m LIBERTY \u2013 evropsk\u00e9 unikum<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Ing. Jana Such\u00e1nkov\u00e1\u00a0\u00a0\u00a0<\/p>\n\n

ROZHOVOR<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fundraising ve \u0161kolstv\u00ed\u00a0 <\/strong>Rozhovor s\u00a0v\u00edt\u011bzem sout\u011b\u017ee Market\u00e9r roku 2022<\/p>\n\n

Jak n\u00e1s vid\u00ed marketingov\u00e1 ve\u0159ejnost – Market\u00e9r roku 2022<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 3\/2023 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je Nov\u00e9 trendy v retail marketingu. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":8211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8209"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=8209"}],"version-history":[{"count":3,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8209\/revisions"}],"predecessor-version":[{"id":8214,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8209\/revisions\/8214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/8211"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=8209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=8209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=8209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}