{"id":8025,"date":"2023-06-12T11:20:21","date_gmt":"2023-06-12T09:20:21","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=8025"},"modified":"2023-06-12T11:29:53","modified_gmt":"2023-06-12T09:29:53","slug":"cechy-zajima-udrzitelnost-e-shopu-a-opravitelnost-vyrobku-resi-i-jejich-uhlikovou-stopu","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/cechy-zajima-udrzitelnost-e-shopu-a-opravitelnost-vyrobku-resi-i-jejich-uhlikovou-stopu\/","title":{"rendered":"\u010cechy zaj\u00edm\u00e1 udr\u017eitelnost e-shop\u016f a opravitelnost v\u00fdrobk\u016f, \u0159e\u0161\u00ed i jejich uhl\u00edkovou stopu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8025\" class=\"elementor elementor-8025\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-780d765c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"780d765c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5677b28f\" data-id=\"5677b28f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e3bf46 elementor-widget elementor-widget-text-editor\" data-id=\"12e3bf46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><strong>Uk\u00e1zal to nejnov\u011bj\u0161\u00ed celorepublikov\u00fd v\u00fdzkum agentury Ipsos pro Asociaci spole\u010densk\u00e9 odpov\u011bdnosti, kter\u00fd zkoumal aktu\u00e1ln\u00ed trendy chov\u00e1n\u00ed spot\u0159ebitel\u016f v dob\u011b ekonomick\u00e9 nestability a po dvoulet\u00e9 pandemii.<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u201ePr\u016fzkum mezi \u010deskou populac\u00ed n\u00e1m uk\u00e1zal, \u017ee n\u00e1kupy oble\u010den\u00ed a obuvi v e-shopech jsou dom\u00e9nou mlad\u00fdch, a pr\u00e1v\u011b pro n\u011b se i udr\u017eitelnost e-shop\u016f postupem \u010dasu st\u00e1v\u00e1 d\u016fle\u017eit\u011bj\u0161\u00ed a \u010dastokr\u00e1t rozhoduj\u00edc\u00ed p\u0159i koupi jak\u00e9hokoli nov\u00e9ho produktu. Z\u00e1rove\u0148 udr\u017eitelnost produkt\u016f, tedy i dodavatelsk\u00fdch \u0159et\u011bzc\u016f, podm\u00ednky pro zam\u011bstnance ve v\u00fdrob\u011b nebo dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, bere aspo\u0148 n\u011bkdy p\u0159i n\u00e1kupu v potaz 65 % \u010cech\u016f,\u201d vysv\u011btluje<strong> Lucie M\u00e1dlov\u00e1, zakladatelka a \u0159editelka Asociace spole\u010densk\u00e9 odpov\u011bdnosti<\/strong>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Dod\u00e1v\u00e1, \u017ee k tomu dopl\u0148uj\u00ed dal\u0161\u00ed d\u016fle\u017eit\u00e9 faktory \u2013 recyklovan\u00fd nebo recyklovateln\u00fd materi\u00e1l, prodej za f\u00e9rovou cenu a opravitelnost, udr\u017eitelnost e-commerce zaj\u00edm\u00e1 sp\u00ed\u0161e \u017eeny. Pro 40 % \u010cech\u016f je d\u016fle\u017eit\u00e9, zda se e-shop chov\u00e1 udr\u017eiteln\u011b, a 33 % se aspo\u0148 n\u011bkdy zaj\u00edm\u00e1 o ocen\u011bn\u00ed e-shopu v oblasti udr\u017eitelnosti. St\u00e1le v\u0161ak z\u016fst\u00e1v\u00e1 mnoho prostoru k edukaci, proto\u017ee v\u00edce ne\u017e p\u011btina z\u00e1kazn\u00edk\u016f se s informacemi o udr\u017eitelnosti e-shop\u016f dosud nesetkala.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u201eDoru\u010dov\u00e1n\u00ed v recyklovan\u00fdch nebo d\u0159\u00edve pou\u017eit\u00fdch obalech by uv\u00edtaly t\u00e9m\u011b\u0159 dv\u011b t\u0159etiny kupuj\u00edc\u00edch. Pokud k tomuto kroku e-shop p\u0159istoup\u00ed, je d\u016fle\u017eit\u00e9 to spr\u00e1vn\u011b odkomunikovat k z\u00e1kazn\u00edk\u016fm \u2013 jako v\u011bdom\u00fd krok pro sn\u00ed\u017een\u00ed mno\u017estv\u00ed odpadu. Ide\u00e1ln\u011b d\u00e1t z\u00e1kazn\u00edk\u016fm mo\u017enost vybrat si, v jak\u00e9m balen\u00ed cht\u011bj\u00ed zbo\u017e\u00ed dostat,\u201c vysv\u011btluje Tereza Hor\u00e1kov\u00e1, specialistka Ipsos pro v\u00fdzkumy z ESG oblasti. V\u00edce ne\u017e t\u0159etina z\u00e1kazn\u00edk\u016f by cht\u011bla aspo\u0148 u n\u011bkter\u00fdch kupovan\u00fdch produkt\u016f zn\u00e1t jejich uhl\u00edkovou stopu, proto se ji chyst\u00e1 m\u011b\u0159it i e-shop <a href=\"https:\/\/www.nakupnadobro.cz\/\">Nakup na Dobro<\/a> u vlastn\u00ed produktov\u00e9 \u0159ady, a z\u00e1rove\u0148 u nich udr\u017eovat co nejkrat\u0161\u00ed dodavatelsk\u00fd \u0159et\u011bzec.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>O v\u00fdzkumu:<\/strong><br \/>V\u00fdzkum realizovala v\u00fdzkumn\u00e1 spole\u010dnost Ipsos v kv\u011btnu 2023 na reprezentativn\u00edm vzorku populace \u010cR ve v\u011bku 18\u201365 let o velikosti 1 001 respondent\u016f. V\u00fdzkum prob\u00edhal online.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Odkaz na v\u00fdzkum <a href=\"https:\/\/www.spolecenskaodpovednost.cz\/wp-content\/uploads\/2023\/06\/Ipsos-pro-A-CSR_E-commerce-a-udrzitelnost_Report_19052023-2.pdf\">ZDE<\/a><a href=\"https:\/\/www.cms-cma.cz\/infografika-vybrana-datapng\/\" rel=\"attachment wp-att-8029\">\u00a0 <\/a><a href=\"https:\/\/www.cms-cma.cz\/logo-8\/\" rel=\"attachment wp-att-8028\"><br \/><br \/><img decoding=\"async\" class=\"alignnone  wp-image-8028\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/logo-250x300.png\" alt=\"\" width=\"176\" height=\"211\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/logo-250x300.png 250w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/logo-75x90.png 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/logo.png 310w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/a><a href=\"https:\/\/www.cms-cma.cz\/infografika-vybrana-datapng\/\" rel=\"attachment wp-att-8029\"> \u00a0\u00a0 <img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-8029\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/infografika-vybrana-datapng-300x212.png\" alt=\"\" width=\"304\" height=\"215\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/infografika-vybrana-datapng-300x212.png 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/infografika-vybrana-datapng-1024x724.png 1024w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/infografika-vybrana-datapng-75x53.png 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/infografika-vybrana-datapng-768x543.png 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/infografika-vybrana-datapng-1536x1086.png 1536w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/infografika-vybrana-datapng-2048x1448.png 2048w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uk\u00e1zal to nejnov\u011bj\u0161\u00ed celorepublikov\u00fd v\u00fdzkum agentury Ipsos pro Asociaci spole\u010densk\u00e9 odpov\u011bdnosti, kter\u00fd zkoumal aktu\u00e1ln\u00ed trendy chov\u00e1n\u00ed spot\u0159ebitel\u016f v dob\u011b ekonomick\u00e9 nestability a po dvoulet\u00e9 pandemii. \u201ePr\u016fzkum mezi \u010deskou populac\u00ed n\u00e1m uk\u00e1zal, \u017ee n\u00e1kupy oble\u010den\u00ed a obuvi v e-shopech jsou dom\u00e9nou mlad\u00fdch, a pr\u00e1v\u011b pro n\u011b se i udr\u017eitelnost e-shop\u016f postupem \u010dasu st\u00e1v\u00e1 d\u016fle\u017eit\u011bj\u0161\u00ed a \u010dastokr\u00e1t &#8230; <a title=\"\u010cechy zaj\u00edm\u00e1 udr\u017eitelnost e-shop\u016f a opravitelnost v\u00fdrobk\u016f, \u0159e\u0161\u00ed i jejich uhl\u00edkovou stopu\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/cechy-zajima-udrzitelnost-e-shopu-a-opravitelnost-vyrobku-resi-i-jejich-uhlikovou-stopu\/\" aria-label=\"V\u00edce na \u010cechy zaj\u00edm\u00e1 udr\u017eitelnost e-shop\u016f a opravitelnost v\u00fdrobk\u016f, \u0159e\u0161\u00ed i jejich uhl\u00edkovou stopu\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":8027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8025"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=8025"}],"version-history":[{"count":11,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8025\/revisions"}],"predecessor-version":[{"id":8039,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8025\/revisions\/8039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/8027"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=8025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=8025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=8025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}