{"id":7792,"date":"2023-05-12T20:50:18","date_gmt":"2023-05-12T18:50:18","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=7792"},"modified":"2023-06-07T22:27:54","modified_gmt":"2023-06-07T20:27:54","slug":"zamereno-na-historii-marketingu-a-reklamy-v-cesku","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/zamereno-na-historii-marketingu-a-reklamy-v-cesku\/","title":{"rendered":"Zam\u011b\u0159eno na historii marketingu a reklamy v \u010cesku"},"content":{"rendered":"\t\t
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4. kv\u011btna 2023<\/strong> se \u010dlenov\u00e9 a p\u0159\u00edznivci KUM-\u010cMS<\/strong> se\u0161li na odborn\u00e9m semin\u00e1\u0159i, kter\u00fd pro u\u010ditele marketingu, studenty a odbornou ve\u0159ejnost klub uspo\u0159\u00e1dal ve spolupr\u00e1ci s\u00a0V\u0160FS, Fakultou ekonomick\u00fdch studi\u00ed a Katedrou marketingov\u00e9 komunikace<\/strong>, v prostor\u00e1ch jej\u00edho kongresov\u00e9ho centra v Praze Vr\u0161ovic\u00edch. T\u00e9ma setk\u00e1n\u00ed MARKETING A REKLAMA V PROUDU \u010cASU<\/strong> bylo ohl\u00e9dnut\u00edm za v\u00edce ne\u017e stoletou histori\u00ed v\u00fdvoje oboru marketingov\u00e9 komunikace v \u010cesku. Prezentov\u00e1no bylo \u0161est p\u0159edn\u00e1\u0161ek<\/strong>, kter\u00e9 p\u0159ipomn\u011bly v\u00fdznamn\u00e9 ud\u00e1losti, procesy a osobnosti spojen\u00e9 s histori\u00ed \u010desk\u00e9ho marketingu.<\/p>\n\n

Prezentace se zam\u011b\u0159ily na obdob\u00ed 1. republiky \u2013 vznik a \u010dinnost Reklamn\u00edho klubu \u010deskoslovensk\u00e9ho a osobnosti s\u00a0Reklubem spojen\u00fdmi (p\u0159edn\u00e1\u0161ka prof. Du\u0161ana Pavl\u016f<\/strong>), na stopu Ladislava Sutnara v reklam\u011b (prof. ak. mal. Karel M\u00ed\u0161ek a Ing. Karel Friml<\/strong>) a reklamu m\u00f3dn\u00edch sal\u00f3n\u016f v meziv\u00e1le\u010dn\u00e9m obdob\u00ed (dr. Eva Uchalov\u00e1<\/strong>). V r\u00e1mci minulosti ned\u00e1vn\u00e9 byl p\u0159ipomenut p\u0159\u00edchod fastfoodov\u00e9ho \u0159et\u011bzce McDonald\u00b4s do \u010ceska (dr. Drahom\u00edra Jir\u00e1kov\u00e1<\/strong>), \u010dinnost \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti jako pokra\u010dovatele tradic (doc. Jitka Vysekalov\u00e1<\/strong>) a v\u00fdvoj politick\u00e9ho marketingu v \u010desk\u00e9m prost\u0159ed\u00ed (prof. Jaroslav Sv\u011btl\u00edk<\/strong>).<\/p>\n\n

Ve druh\u00e9 \u010d\u00e1sti setk\u00e1n\u00ed, v\u00a0r\u00e1mci moderovan\u00e9ho panelu, p\u0159edn\u00e1\u0161ej\u00edc\u00ed zavzpom\u00ednali na sv\u00e1 setk\u00e1n\u00ed s\u00a0v\u00fdznamn\u00fdmi osobnostmi, kter\u00e9 se zapsaly do historie oboru (blokem provedla prof. Katar\u00edna Fichnov\u00e1<\/strong>).<\/p>\n\n

Semin\u00e1\u0159e se z\u00fa\u010dastnilo v\u00edce ne\u017e pades\u00e1t host\u016f z\u00a0\u0159ady \u010desk\u00fdch, slovensk\u00fdch i polsk\u00fdch univerzit a vysok\u00fdch \u0161kol. Bohat\u00fd raut a neform\u00e1ln\u00ed rozhovory dlouho po z\u00e1v\u011bru semin\u00e1\u0159e sv\u011bd\u010d\u00ed o tom, \u017ee atmosf\u00e9ra v\u00a0kr\u00e1sn\u00e9m prost\u0159ed\u00ed kongresov\u00e9ho centra byla nejen pracovn\u00ed, ale i p\u0159\u00edjemn\u00e1 a mil\u00e1.<\/p>\n\n

Libor Ne\u010das, p\u0159edseda KUM-\u010cMS<\/strong><\/p>\n

\"\"<\/a> \u00a0\"\" <\/a>\u00a0 <\/a>\"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a> \u00a0\"\"<\/a>\u00a0 <\/a>\"\"<\/a> \u00a0<\/a>\"\"<\/a>\u00a0 \"\"<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

4. kv\u011btna 2023 se \u010dlenov\u00e9 a p\u0159\u00edznivci KUM-\u010cMS se\u0161li na odborn\u00e9m semin\u00e1\u0159i, kter\u00fd pro u\u010ditele marketingu, studenty a odbornou ve\u0159ejnost klub uspo\u0159\u00e1dal ve spolupr\u00e1ci s\u00a0V\u0160FS, Fakultou ekonomick\u00fdch studi\u00ed a Katedrou marketingov\u00e9 komunikace, v prostor\u00e1ch jej\u00edho kongresov\u00e9ho centra v Praze Vr\u0161ovic\u00edch. T\u00e9ma setk\u00e1n\u00ed MARKETING A REKLAMA V PROUDU \u010cASU bylo ohl\u00e9dnut\u00edm za v\u00edce ne\u017e stoletou histori\u00ed … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":7484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7792"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=7792"}],"version-history":[{"count":14,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7792\/revisions"}],"predecessor-version":[{"id":7996,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7792\/revisions\/7996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/7484"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=7792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=7792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=7792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}