{"id":7581,"date":"2023-04-15T00:46:32","date_gmt":"2023-04-14T22:46:32","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=7581"},"modified":"2023-04-17T12:05:31","modified_gmt":"2023-04-17T10:05:31","slug":"krest-nad-vltavou","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/krest-nad-vltavou\/","title":{"rendered":"K\u0158EST NAD VLTAVOU"},"content":{"rendered":"\t\t
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Pohled na Karl\u016fv most op\u011bt pln\u00fd zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f Prahy,<\/strong><\/p>\n\n

pohled na vrch Opy\u0161, na n\u011bm\u017e se majest\u00e1tn\u011b vyp\u00edn\u00e1 Pra\u017esk\u00fd hrad,<\/strong><\/p>\n\n

pohled na klidn\u00fd tok \u0159eky Vltavy,<\/strong><\/p>\n\n

no \u0159ekn\u011bte sami, lze si p\u0159\u00e1t lep\u0161\u00ed v\u00fdhled ne\u017e pr\u00e1v\u011b tento, kter\u00fd se nask\u00fdtal \u00fa\u010dastn\u00edk\u016fm k\u0159tu nov\u00e9 publikace \u010destn\u00e9 prezidentky \u010cMS a \u0161\u00e9fredaktory \u010dasopisu Marketing a komunikace doc. PhDr. Jitky Vysekalov\u00e9, Ph.D.<\/strong>? Rozmarn\u00e9 apr\u00edlov\u00e9 po\u010das\u00ed \u00fa\u010dastn\u00edk\u016fm t\u00e9to slavnostn\u00ed chv\u00edle, kte\u0159\u00ed se shrom\u00e1\u017edili v\u00a0Klubu L\u00e1vka<\/strong>, sice r\u00e1movalo toto odpoledne 13. dubna<\/strong>, ale nijak nevadilo dobr\u00e9 a p\u0159\u00e1telsk\u00e9 n\u00e1lad\u011b, je\u017e zde vl\u00e1dla.<\/p>\n\n

\u0158ada p\u011bti vyd\u00e1n\u00ed jednoho titulu \u2013 by\u0165 aktualizovan\u00e9ho a inovovan\u00e9ho v\u00a0ka\u017ed\u00e9m nov\u00e9m vyd\u00e1n\u00ed PSYCHOLOGIE REKLAMY<\/strong> \u2013 hodn\u011b napov\u00edd\u00e1 o kvalit\u011b textu, pot\u0159ebnosti dan\u00e9 tematiky, \u00fasp\u011b\u0161nosti titulu na odborn\u00e9m trhu.<\/p>\n\n

P\u011bt vyd\u00e1n\u00ed PSYCHOLOGIE REKLAMY<\/strong> le\u017eelo na stole a ka\u017ed\u00fd se tak mohl p\u0159esv\u011bd\u010dit, jak kniha lety rostla a zr\u00e1la, jak autorka z\u00edsk\u00e1vala r\u016fzn\u00e9 spoluautory, kte\u0159\u00ed tematiku psychologie obohacovali o netradi\u010dn\u00ed pohledy z\u00a0hlediska i jin\u00fdch marketingov\u00fdch odbornost\u00ed, ne\u017e je jen sama psychologie. Vysok\u00e1 odbornost a \u010dtivost textu, mno\u017estv\u00ed uk\u00e1zek efektivn\u00edch propaga\u010dn\u00edch akc\u00ed s\u00a0vyu\u017eit\u00edm psychologick\u00fdch poznatk\u016f, data z\u00a0r\u016fzn\u00fdch v\u00fdzkum\u016f zasazen\u00e1 do psychologick\u00e9 interpretace v\u00fdsledk\u016f \u2013 to v\u0161e p\u0159isp\u00edv\u00e1 k\u00a0oblib\u011b takto pojat\u00fdch odborn\u00fdch text\u016f mezi praktiky i mezi studenty vysok\u00fdch \u0161kol v\u00a0\u010cR i SR.<\/p>\n\n

K\u0159tu se ujala sama autorka s\u00a0jako v\u017edy\u00a0vynikaj\u00edc\u00edm dr. Karlem Vo\u0159\u00ed\u0161kem<\/strong>; za kmotry a kmotra si autorka zvolila doc. Ing. Ilonu \u0160vihl\u00edkovou, Ph.D.<\/strong> z\u00a0V\u0160O Praha, prof. Mgr. Lucii Spalovou, PhD.<\/strong> z\u00a0FMK UCM Trnava a prof. PhDr. Du\u0161ana Pavl\u016f, CSc.<\/strong> Jak jinak mohla b\u00fdt kniha k\u0159t\u011bna ne\u017e r\u016f\u017e\u00ed, kterou autorka vlastnoru\u010dn\u011b orosila b\u00edl\u00fdm v\u00ednem?<\/p>\n\n

PS:<\/strong> Jitka Vysekalov\u00e1<\/strong> napsala knih ji\u017e 15, v\u011bt\u0161inu s\u00a0tematikou psychologie marketingov\u00e9 komunikace-propagace-reklamy, \u0159adu \u00fa\u010delov\u00fdch publikac\u00ed pro r\u016fzn\u00e9 odborn\u00e9 spolky, asociace, vysok\u00e9 \u0161koly atd.<\/p>\n

Kdy\u017e u\u017e nep\u00ed\u0161e stat\u011b odborn\u00e9, pou\u010dn\u00e9, tak si pro pot\u011b\u0161en\u00ed vlastn\u00ed i p\u0159\u00e1tel p\u00ed\u0161e ver\u0161e v\u011bt\u0161inou (ale nejen) o n\u00e1poji u\u0161lechtil\u00e9m, o jak\u00e9m jin\u00e9m ne\u017e \u010derven\u00e9m i b\u00edl\u00e9m…<\/p>\n

\"\"<\/a>\u00a0 \"\"<\/a> \u00a0\"\"<\/a> \u00a0\"\"\u00a0<\/a> \"\"<\/a> \u00a0\"\" \u00a0 <\/a>\"\"\u00a0 <\/a>\"\" \u00a0<\/a>\"\"<\/a>\u00a0 <\/a>\"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a>\u00a0 <\/a>\"\"\u00a0 <\/a>\"\"<\/a><\/p>\n

\u00a0<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pohled na Karl\u016fv most op\u011bt pln\u00fd zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f Prahy, pohled na vrch Opy\u0161, na n\u011bm\u017e se majest\u00e1tn\u011b vyp\u00edn\u00e1 Pra\u017esk\u00fd hrad, pohled na klidn\u00fd tok \u0159eky Vltavy, no \u0159ekn\u011bte sami, lze si p\u0159\u00e1t lep\u0161\u00ed v\u00fdhled ne\u017e pr\u00e1v\u011b tento, kter\u00fd se nask\u00fdtal \u00fa\u010dastn\u00edk\u016fm k\u0159tu nov\u00e9 publikace \u010destn\u00e9 prezidentky \u010cMS a \u0161\u00e9fredaktory \u010dasopisu Marketing a komunikace doc. PhDr. … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":7605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7581"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=7581"}],"version-history":[{"count":22,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7581\/revisions"}],"predecessor-version":[{"id":7627,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7581\/revisions\/7627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/7605"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=7581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=7581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=7581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}