{"id":7247,"date":"2022-12-15T22:13:00","date_gmt":"2022-12-15T21:13:00","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=7247"},"modified":"2022-12-16T22:17:01","modified_gmt":"2022-12-16T21:17:01","slug":"prave-vyslo-17","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-17\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
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V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n

<\/p>\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2022<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je\u00a0 Marketingov\u00fd v\u00fdzkum<\/strong>.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n

<\/p>\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong>

OBSAH<\/strong><\/p>\n

\u00davodn\u00edk <\/strong>\u00a0<\/em>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

ESOMAR kongres 2022: mnoho ot\u00e1zek a\u00a0jen n\u011bkter\u00e9 zodpov\u011bzen\u00e9 \u00a0<\/strong>
Ing. Hana Huntov\u00e1<\/p>\n\n

B2B nen\u00ed B2C. V marketingu, ani ve v\u00fdzkumech\u00a0\u00a0\u00a0<\/strong>
Ing. Petr Fusek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

STEM\/MARK na ja\u0159e roku 2022 spustil projekt V\u00fdzkum pro byznys<\/strong>
Ing. Kl\u00e1ra Horzinkov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

\u201eAd hoc“ v\u00fdzkum versus pr\u016fb\u011b\u017en\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed<\/strong>
Ing. Jan Sp\u00e1\u010dil\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

„The Best Marketing is Education“ Jsou z\u00e1kazn\u00edci p\u0159\u00edstupni vzd\u011bl\u00e1vac\u00edmu
obsahu aneb eduka\u010dn\u00ed marketing v\u00a0datech<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0<\/p>\n\n

Kreativita a\u00a0jej\u00ed role v\u00a0procesu prevence v\u00fdvoje nohou u\u00a0d\u011bt\u00ed<\/strong>
<\/em>Ing. Radomila Soukalov\u00e1, PhD. \u00a0<\/p>\n\n

Pohled lid\u00ed a\u00a0pohled statistiky\u00a0<\/strong>
Kombinov\u00e1n\u00ed r\u016fzn\u00fdch typ\u016f dat v\u00a0marketingov\u00e9m v\u00fdzkumu\u00a0<\/strong>
Mgr. Martin Volek\u00a0\u00a0\u00a0<\/p>\n\n

I venkovn\u00ed reklamu m\u016f\u017eete m\u011b\u0159it\u00a0 <\/strong>\u00a0<\/em>
Michal Tich\u00fd\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

MARKET\u00c9R ROKU JI\u017d POOSMN\u00c1CT\u00c9 – P\u0159ihlaste sv\u00e9 kandid\u00e1ty do sout\u011b\u017ee!<\/strong> \u00a0\u00a0<\/p>\n\n

Volebn\u00ed predikce aneb jak zn\u00e1t v\u00fdsledky voleb d\u0159\u00edve ne\u017e ostatn\u00ed\u00a0<\/strong>
Mgr. Radek Pile\u010dek, Bc. Mat\u011bj \u0160imlovi\u010d \u00a0<\/p>\n\n

Influencer monitor \u2013 periodick\u00fd v\u00fdzkum osobnost\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong>
Doc. Mgr. Radek Tahal, Ph.D. a\u00a0doc. Ing. Miroslav Karl\u00ed\u010dek, Ph.D. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Influence\u0159i, propagace a\u00a0dobro\u010dinnost v\u00a0datech \u010desk\u00fdch i\u00a0zahrani\u010dn\u00edch v\u00fdzkum\u016f<\/strong>
<\/em>Eli\u0161ka Morochovi\u010dov\u00e1, Krist\u00fdna Kamlarov\u00e1<\/p>\n\n

Recenze: Cirkul\u00e1rn\u00ed ekonomie a\u00a0ekonomika<\/strong>
Prof. Ing. Jarom\u00edr Veber, CSc., Ing. Petra Kr\u00e1lov\u00e1, Ph.D.<\/p>\n\n

Z PRAXE: Cesta k\u00a0n\u00e1kupu elektrospot\u0159ebi\u010d\u016f u\u00a0z\u00e1kazn\u00edk\u016f v\u00a0Praze a\u00a0okol\u00ed<\/strong>
<\/em>Lenka Maste\u0161ov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Recenze: Jak zach\u00e1zet s\u00a0psychologi\u00ed v\u00a0reklam\u011b\u00a0<\/strong>
<\/em>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>\n\n

ZE \u017dIVOTA \u010cMS<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2022 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je\u00a0 Marketingov\u00fd v\u00fdzkum.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti. … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":7251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7247"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=7247"}],"version-history":[{"count":5,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7247\/revisions"}],"predecessor-version":[{"id":8516,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7247\/revisions\/8516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/7251"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=7247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=7247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=7247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}