{"id":6732,"date":"2022-09-29T22:10:19","date_gmt":"2022-09-29T20:10:19","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=6732"},"modified":"2022-10-01T17:17:25","modified_gmt":"2022-10-01T15:17:25","slug":"prave-vyslo-16","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-16\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
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V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n

<\/p>\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo\u00a03\/2022<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je\u00a0Spole\u010densk\u00e1 odpov\u011bdnost a cirkul\u00e1rn\u00ed ekonomika.<\/strong>\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n

<\/p>\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n

OBSAH<\/strong><\/p>\n

\u00davodn\u00edk <\/strong>
Ing. Tom\u00e1\u0161 David\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Do roku 2040 rozto\u010d\u00ed ekonomiku Cirkul\u00e1rn\u00ed \u010cesko<\/strong>
Ond\u0159ej Charv\u00e1t \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Odpov\u011bdnost a\u00a0udr\u017eitelnost v\u00a0e-commerce a\u00a0prodeji elektrospot\u0159ebi\u010d\u016f<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
doc. Mgr. Ing. Olga Dol\u00ednkov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Lidl se chov\u00e1 odpov\u011bdn\u011b<\/strong>
Tom\u00e1\u0161 Myler\u00a0\u00a0\u00a0\u00a0<\/p>\n

Pln\u011bn\u00ed c\u00edl\u016f esg pom\u00e1h\u00e1 prodejn\u00edm v\u00fdsledk\u016fm\u00a0<\/strong>
Lucie Brychtov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Spole\u010densk\u00e1 odpov\u011bdnost – glob\u00e1ln\u00ed t\u00e9ma\u00a0<\/strong>
Ing. Tereza Novosadov\u00e1 Ocetkov\u00e1<\/p>\n

Udr\u017eitelnost z\u00a0pohledu spole\u010dnosti Coca-Cola HBC \u010cesko a\u00a0Slovensko<\/strong>
V\u00e1clav Koukol\u00ed\u010dek<\/p>\n

Z PRAXE: Radegast \u2013 \u00faspora vody a\u00a0udr\u017eitelnost sou\u010d\u00e1st\u00ed zna\u010dky<\/strong>
Ing. Luk\u00e1\u0161 Klapil\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Z PRAXE: Kovo\u0161rot Suda a\u00a0Rockerka roku-p\u0159\u00edklad efektivn\u00edho sponzoringu<\/strong>
Martina Nov\u00e1kov\u00e1<\/p>\n

Z PRAXE: Systematick\u00fd rozvoj t\u0159\u00edd\u011bn\u00ed a\u00a0recyklace odpadu a\u00a0jeho marketing<\/strong>
Lucie M\u00fcllerov\u00e1<\/p>\n

Z PRAXE: Nov\u00e9 mo\u017enosti marketingov\u00e9 komunikace ve zdravotnictv\u00ed\u00a0<\/strong>
\u2013 guerilla marketing <\/strong>
MUDr., Bc. Jana Kafkov\u00e1, MSc., MBA. a\u00a0 Mgr., Mgr., Bc. Pavl\u00edna Z\u00edmov\u00e1<\/p>\n

ROZHOVOR s\u00a0Jitkou Vysekalovou: Psychologie reklamy: Pop\u00e1t\u00e9!<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Marketingov\u00fd glos\u00e1\u0159 <\/strong><\/p>\n

Recenze:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\u010ceskoslovensk\u00e1 republika 1938 – prvn\u00ed ministr propagandy<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Ohlasy na Market\u00e9ra roku 2021<\/strong><\/p>\n

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo\u00a03\/2022 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je\u00a0Spole\u010densk\u00e1 odpov\u011bdnost a cirkul\u00e1rn\u00ed ekonomika.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":6735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6732"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=6732"}],"version-history":[{"count":17,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6732\/revisions"}],"predecessor-version":[{"id":6754,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6732\/revisions\/6754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/6735"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=6732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=6732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=6732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}