{"id":6590,"date":"2022-06-09T09:53:36","date_gmt":"2022-06-09T07:53:36","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=6590"},"modified":"2022-06-09T09:55:53","modified_gmt":"2022-06-09T07:55:53","slug":"kdo-vsadi-na-ceskou-chutovku-ten-se-nesplete","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/kdo-vsadi-na-ceskou-chutovku-ten-se-nesplete\/","title":{"rendered":"KDO VSAD\u00cd NA \u010cESKOU CHU\u0164OVKU, TEN SE NESPLETE!"},"content":{"rendered":"\n

Zd\u00e1 se, \u017ee sv\u011bt se m\u011bn\u00ed je\u0161t\u011b rychleji, ne\u017e jsme si zat\u00edm dok\u00e1zali p\u0159edstavit, bohu\u017eel ale ne v\u017edy k lep\u0161\u00edmu. O to v\u00edc si v\u0161ak za\u010d\u00edn\u00e1me v\u00e1\u017eit toho, co n\u00e1m d\u00e1v\u00e1 pocit stability a bezpe\u010d\u00ed. I p\u0159es dramaticky nep\u0159\u00edzniv\u00fd v\u00fdvoj vstupn\u00edch n\u00e1klad\u016f a rekordn\u00ed inflaci pat\u0159\u00ed na\u0161e potravin\u00e1\u0159stv\u00ed mezi ty sektory, kter\u00fdm se da\u0159\u00ed dopady na ob\u010dany alespo\u0148 m\u00edrnit, i kdy\u017e st\u00e1le v\u00edc lid\u00ed bude i tak mnohem pe\u010dliv\u011bji zva\u017eovat, \u010d\u00edm naplnit sv\u016fj n\u00e1kupn\u00ed ko\u0161\u00edk, aby za p\u0159ijatelnou cenu z\u00edskali i pat\u0159i\u010dnou kvalitu. Jedn\u00edm ze zp\u016fsob\u016f, jak vyj\u00edt s rodinn\u00fdm rozpo\u010dtem, je i sn\u00ed\u017een\u00ed dosud pom\u011brn\u011b velk\u00e9ho pl\u00fdtv\u00e1n\u00ed potravinami v na\u0161ich dom\u00e1cnostech \u2013 chutn\u00e9 potraviny se toti\u017e tak lehce nevyhazuj\u00ed. Spot\u0159ebitel\u00e9 se sice ji\u017e nau\u010dili sledovat slo\u017een\u00ed potravin, to jim ale spolehliv\u011b nezaru\u010d\u00ed, \u017ee jim budou tak\u00e9 chutnat. Ne v\u0161e, co je takzvan\u011b \u201ezdrav\u00e9\u201c, se toti\u017e mus\u00ed z\u00e1rove\u0148 snoubit s lahodnou chut\u00ed. Na\u0161t\u011bst\u00ed je tady u\u017e \u010dtrn\u00e1ct\u00fdm rokem sout\u011b\u017e o zna\u010dky \u010cESK\u00c1 CHU\u0164OVKA<\/strong> a D\u011aTSK\u00c1 CHU\u0164OVKA<\/strong>, do n\u00ed\u017e \u010de\u0161t\u00ed v\u00fdrobci p\u0159ihla\u0161uj\u00ed to nejchutn\u011bj\u0161\u00ed, co sv\u00fdm z\u00e1kazn\u00edk\u016fm cht\u011bj\u00ed nab\u00eddnout, a tak nen\u00ed nic jednodu\u0161\u0161\u00edho, ne\u017e si takto ozna\u010den\u00e9 v\u00fdrobky vyhledat a ud\u011blat radost nejen sob\u011b, ale i sv\u00fdm bl\u00edzk\u00fdm. A \u017ee je u\u017e z \u010deho vyb\u00edrat!  Zna\u010dku    \u010cESK\u00c1 CHU\u0164OVKA  <\/strong> z\u00edskalo dosud celkem 227<\/strong> \u010desk\u00fdch firem<\/strong> pro 1381 <\/strong>sv\u00fdch v\u00fdrobk\u016f<\/strong> a D\u011aTSKOU<\/strong> CHU\u0164OVKU <\/strong>ji\u017e 97<\/strong> \u010desk\u00fdch v\u00fdrobc\u016f<\/strong> pro celkem 223 potravin<\/strong>. V\u00fdznam obou zna\u010dek pro \u010desk\u00e9 spot\u0159ebitele nyn\u00ed je\u0161t\u011b vzr\u016fst\u00e1 pr\u00e1v\u011b v souvislosti s m\u011bn\u00edc\u00ed se situac\u00ed ve sv\u011bt\u011b, kter\u00e1 nekompromisn\u011b obna\u017eila limity bezb\u0159eh\u00e9 globalizace, co\u017e nepochybn\u011b povede ke st\u00e1le vy\u0161\u0161\u00ed orientaci ekonomiky i spot\u0159ebitelsk\u00e9 popt\u00e1vky na dom\u00e1c\u00ed v\u00fdrobky a dom\u00e1c\u00ed zna\u010dky. Nelze se v\u0161ak spol\u00e9hat na to, \u017ee toto o\u010dek\u00e1van\u00e9 posilov\u00e1n\u00ed popt\u00e1vkov\u00e9ho trendu po \u010desk\u00fdch potravin\u00e1ch se projev\u00ed automaticky, spot\u0159ebitel se bude z\u00e1rove\u0148 st\u00e1le v\u00edce orientovat i podle dal\u0161\u00edch informac\u00ed. Krit\u00e9rium vynikaj\u00edc\u00ed chuti potravin je bezesporu jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch. <\/p>\n\n\n\n

Proz\u00edrav\u00ed v\u00fdrobci tak st\u00e1le \u010dast\u011bji p\u0159itahuj\u00ed pozornost spot\u0159ebitel\u016f ke sv\u00fdm v\u00fdrobk\u016fm t\u00edm, \u017ee se vysout\u011b\u017een\u00fdmi logy \u010cESK\u00c1 CHU\u0164OVKA<\/strong> a D\u011aTSK\u00c1 CHU\u0164OVKA<\/strong> chlub\u00ed ve sv\u00e9 propagaci a um\u00eds\u0165uj\u00ed je i p\u0159\u00edmo na obal v\u00fdrobku. V\u0161echny \u00fasp\u011b\u0161n\u00e9 potraviny si nav\u00edc mohou spot\u0159ebitel\u00e9 jednodu\u0161e vyhledat i na webu www.ceskachutovka.cz<\/a> .Vzhledem k tomu, \u017ee se v posledn\u00edch letech st\u00e1le v\u00edce z\u00e1kazn\u00edk\u016f uchyluje k n\u00e1kup\u016fm potravin on-line, nav\u00e1zali jsme nov\u011b partnerskou spolupr\u00e1ci s nejv\u011bt\u0161\u00edm e-shopem potravin u n\u00e1s Rohl\u00edk.cz<\/strong>. To dr\u017eitele zna\u010dek \u010cesk\u00e1 chu\u0165ovka a D\u011btsk\u00e1 chu\u0165ovka je\u0161t\u011b v\u00edce na trhu zviditeln\u00ed.<\/p>\n\n\n\n

Vysokou presti\u017e zna\u010dce \u010cESK\u00c1 CHU\u0164OVKA<\/strong> zaji\u0161\u0165uje od po\u010d\u00e1tku to, \u017ee ji ud\u011bluje zcela nez\u00e1visl\u00e1 hodnotitelsk\u00e1 komise renomovan\u00fdch potravin\u00e1\u0159sk\u00fdch odborn\u00edk\u016f, kte\u0159\u00ed vznik sout\u011b\u017ee p\u0159ed 14 lety iniciovali a st\u00e1le dbaj\u00ed na jej\u00ed objektivitu a regul\u00e9rnost. Nad 14. ro\u010dn\u00edkem sout\u011b\u017ee o zna\u010dku \u201eDobr\u00fd tuzemsk\u00fd potravin\u00e1\u0159sk\u00fd v\u00fdrobek \u010cesk\u00e1 chu\u0165ovka 2022\u201c<\/strong> p\u0159evzala i letos odbornou garanci<\/strong> renomovan\u00e1 Vysok\u00e1 \u0161kola chemicko-technologick\u00e1 v Praze<\/strong> spole\u010dn\u011b s VO\u0160,<\/strong> SP\u0160 a SO\u0160 PODSKALSK\u00c1<\/strong>, kde budou na podzim op\u011bt prob\u00edhat i ve\u0161ker\u00e1 hodnocen\u00ed p\u0159ihl\u00e1\u0161en\u00fdch v\u00fdrobk\u016f. Odborn\u00fdm patronem<\/strong> sout\u011b\u017ee je rektor V\u0160CHT prof. Dr. RNDr. Pavel Mat\u011bjka.<\/strong><\/p>\n\n\n\n

Zna\u010dku D\u011aTSK\u00c1 CHU\u0164OVKA<\/strong> bude ji\u017e podvan\u00e1ct\u00e9 ud\u011blovat d\u011btsk\u00e1 porota slo\u017een\u00e1 z \u010dlen\u016f D\u011btsk\u00e9 tiskov\u00e9 agentury, student\u016f 1. ro\u010dn\u00edku st\u0159edn\u00ed potravin\u00e1\u0159sk\u00e9 \u0161koly \u201ePODSKALSK\u00c1\u201c a \u017e\u00e1k\u016f Z\u0160 Lond\u00fdnsk\u00e1 v Praze 2. Jen v\u00fdrobky ozna\u010den\u00e9 touto zna\u010dkou se mohou chlubit t\u00edm, \u017ee si ji vysout\u011b\u017eily v senzorick\u00e9m testov\u00e1n\u00ed p\u0159\u00edmo d\u011btmi a odr\u00e1\u017eej\u00ed tak v\u011brn\u011b d\u011btsk\u00e9 chu\u0165ov\u00e9 preference, kter\u00e9 jsou \u010dasto jin\u00e9 ne\u017e u dosp\u011bl\u00fdch.  V neposledn\u00ed \u0159ad\u011b se organiz\u00e1to\u0159i sna\u017e\u00ed propagac\u00ed t\u00e9to zna\u010dky podpo\u0159it z\u00e1jem mlad\u00e9 generace o uplatn\u011bn\u00ed v potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu<\/strong>.<\/p>\n\n\n\n

\u010ctrn\u00e1ct\u00fd ro\u010dn\u00edk sout\u011b\u017ee prob\u011bhne op\u011bt pod z\u00e1\u0161titou St\u00e1l\u00e9 komise Sen\u00e1tu pro rozvoj venkova <\/strong>a ministra zem\u011bd\u011blstv\u00ed Zde\u0148ka Nekuly <\/strong>a nov\u011b i pod z\u00e1\u0161titou prezidenta Agr\u00e1rn\u00ed komory Jana Dole\u017eala<\/strong>. P\u0159ed\u00e1v\u00e1n\u00ed ocen\u011bn\u00ed se uskute\u010dn\u00ed tradi\u010dn\u011b v Ryt\u00ed\u0159sk\u00e9m s\u00e1le Vald\u0161tejnsk\u00e9ho pal\u00e1ce, v s\u00eddle Sen\u00e1tu, 31. \u0159\u00edjna 2022. I letos se po\u010d\u00edt\u00e1 s t\u00edm, \u017ee t\u0159i n\u011b\u010d\u00edm v\u00fdjime\u010dn\u00e9 v\u00fdrobky z\u00edskaj\u00ed \u201eCenu novin\u00e1\u0159\u016f \u2013 \u010cesk\u00e1 chu\u0165ovka 2022\u201c<\/strong>.  V po\u0159ad\u00ed ji\u017e dvan\u00e1ct\u00e1 v\u00fdrazn\u00e1 osobnost \u010desk\u00e9ho potravin\u00e1\u0159stv\u00ed bude slavnostn\u011b poct\u011bna titulem \u201eRyt\u00ed\u0159 \u010desk\u00e9 chuti\u201c<\/strong>.<\/p>\n\n\n\n

Uz\u00e1v\u011brka p\u0159ihl\u00e1\u0161ek <\/strong>v\u00fdrobc\u016fdo leto\u0161n\u00ed sout\u011b\u017ee je 15. z\u00e1\u0159\u00ed<\/strong>. P\u0159ihl\u00e1\u0161ku <\/strong>i pravidla sout\u011b\u017ee lze nal\u00e9zt nawww.ceskachutovka.cz<\/a> . \u010ceskou chu\u0165ovku je mo\u017en\u00e9 tak\u00e9 sledovat na facebooku<\/strong>, kde jsou uve\u0159ej\u0148ov\u00e1ny aktu\u00e1ln\u00ed informace a novinky, mj. i od v\u00fdrobc\u016f nejchutn\u011bj\u0161\u00edch \u010desk\u00fdch potravin.<\/p>\n\n\n\n

Tradi\u010dn\u00edmi<\/strong> partnery<\/strong> sout\u011b\u017ee jsou Albert<\/strong> (gener\u00e1ln\u00ed partner) a Hasi\u010dsk\u00e1 vz\u00e1jemn\u00e1 poji\u0161\u0165ovna<\/strong>, kter\u00e1 poskytne jej\u00edm \u00fa\u010dastn\u00edk\u016fm zv\u00fdhodn\u011bn\u00e9 podm\u00ednky p\u0159i sjedn\u00e1v\u00e1n\u00ed poji\u0161t\u011bn\u00ed a N\u00e1rodn\u00ed zem\u011bd\u011blsk\u00e9 muzeum<\/strong>. V\u00e1\u017een\u00fdmi partnery \u010cesk\u00e9 chu\u0165ovky jsou rovn\u011b\u017e renomovan\u00e1 spole\u010dnost \u010cesk\u00fd porcel\u00e1n Dub\u00ed<\/strong>, \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> a osv\u011bd\u010den\u00fd marketingov\u00fd pomocn\u00edk MarkAs<\/strong>.<\/a><\/p>\n\n\n\n

Hlavn\u00edmi medi\u00e1ln\u00edmi partnery sout\u011b\u017ee jsou vydavatelstv\u00ed AGRAL, <\/strong>vydavatelstv\u00ed RIX <\/strong>a Region\u00e1ln\u00ed televize CZ<\/strong>, partnerem D\u011btsk\u00e9 chu\u0165ovky pak je tradi\u010dn\u011b i D\u011btsk\u00e1 tiskov\u00e1 agentura<\/strong>.<\/p>\n\n\n\n

Nezb\u00fdv\u00e1 si tedy ne\u017e p\u0159\u00e1t, aby podzimn\u00ed slavnostn\u00ed setk\u00e1n\u00ed nejlep\u0161\u00edch \u010desk\u00fdch potravin\u00e1\u0159\u016f \u2013 v\u00edt\u011bz\u016f 14. ro\u010dn\u00edku sout\u011b\u017ee \u010cESK\u00c1 CHU\u0164OVKA 2022 <\/strong>prob\u00edhalo i v p\u0159\u00edzniv\u011bj\u0161\u00ed spole\u010densk\u00e9 a ekonomick\u00e9 atmosf\u00e9\u0159e, ne\u017e v jak\u00e9 n\u00e1s zastihlo leto\u0161n\u00ed jaro. <\/p>\n\n\n\n

Kontakt pro m\u00e9dia: <\/em><\/strong><\/p>\n\n\n\n

Josef Sl\u00e9ha<\/em>, SYMPEX GROUP s.r.o.,  tel.: 777 146 641,  e-mail: <\/em>sleha@sympex.cz<\/a> <\/em>       www.ceskachutovka.cz<\/a> <\/strong>      www.facebook.com\/ceskachutovka<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Zd\u00e1 se, \u017ee sv\u011bt se m\u011bn\u00ed je\u0161t\u011b rychleji, ne\u017e jsme si zat\u00edm dok\u00e1zali p\u0159edstavit, bohu\u017eel ale ne v\u017edy k lep\u0161\u00edmu. O to v\u00edc si v\u0161ak za\u010d\u00edn\u00e1me v\u00e1\u017eit toho, co n\u00e1m d\u00e1v\u00e1 pocit stability a bezpe\u010d\u00ed. I p\u0159es dramaticky nep\u0159\u00edzniv\u00fd v\u00fdvoj vstupn\u00edch n\u00e1klad\u016f a rekordn\u00ed inflaci pat\u0159\u00ed na\u0161e potravin\u00e1\u0159stv\u00ed mezi ty sektory, kter\u00fdm se da\u0159\u00ed dopady na … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":5068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6590"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=6590"}],"version-history":[{"count":1,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6590\/revisions"}],"predecessor-version":[{"id":6591,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6590\/revisions\/6591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/5068"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=6590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=6590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=6590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}