{"id":6129,"date":"2022-02-04T18:11:37","date_gmt":"2022-02-04T17:11:37","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=6129"},"modified":"2022-02-04T18:17:13","modified_gmt":"2022-02-04T17:17:13","slug":"cesi-a-reklama-vysledky-vyzkumu-2022","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/cesi-a-reklama-vysledky-vyzkumu-2022\/","title":{"rendered":"\u010ce\u0161i a reklama &#8211; v\u00fdsledky v\u00fdzkumu 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6129\" class=\"elementor elementor-6129\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1db4dd44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db4dd44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74a71801\" data-id=\"74a71801\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8b012f elementor-widget elementor-widget-text-editor\" data-id=\"5e8b012f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<h2><span style=\"color: #3366ff;\"><strong>V\u0161em, v\u0161em, v\u0161em, kte\u0159\u00ed se zaj\u00edmaj\u00ed o postoje \u010desk\u00e9 ve\u0159ejnosti k reklam\u011b!<\/strong><\/span><\/h2>\n<h3><strong>Jako ka\u017edoro\u010dn\u011b prob\u00edhal i letos za\u010d\u00e1tkem roku dlouhodob\u00fd v\u00fdzkum pod n\u00e1zvem \u010ce\u0161i a reklama.<\/strong><\/h3>\n<h3>Zadavateli v\u00fdzkumu byla<strong> \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> (\u010cMS), <strong>POPAI CE<\/strong> , <strong>\u010cesk\u00e9 sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky<\/strong> (\u010cSZV) a\u00a0<strong>Fakulta podnikohospod\u00e1\u0159sk\u00e1\u00a0Vysok\u00e9 \u0161koly ekonomick\u00e9 v Praze<\/strong> (FPH V\u0160E). \u0160et\u0159en\u00ed realizovala v\u00fdzkumn\u00e1 agentura<strong> ppm factum research<\/strong><em>.<\/em><\/h3>\n<h3><strong><em><span style=\"color: #3366ff;\">V\u00fdzkum prob\u00edh\u00e1 pravideln\u011b ka\u017edoro\u010dn\u011b od roku 1993,<br \/><\/span><\/em><\/strong><strong><em><span style=\"color: #3366ff;\"> v\u00a0leto\u0161n\u00edm roce prob\u011bhla ji\u017e 39. vlna tohoto \u0161et\u0159en\u00ed.<\/span> \u00a0<\/em><\/strong><\/h3>\n<p>Podrobn\u00e9 informace z\u00e1jemci najdou zde:<\/p>\n<p><a href=\"https:\/\/www.cms-cma.cz\/cesi-a-reklama-2022-tiskova-zprava\/\" rel=\"attachment wp-att-6130\">\u010cE\u0160I A REKLAMA 2022 TISKOV\u00c1 ZPR\u00c1VA<\/a><\/p>\n<p><a href=\"https:\/\/www.cms-cma.cz\/vyzkum-loga\/\" rel=\"attachment wp-att-6131\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-6131\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2022\/02\/vyzkum-loga-300x209.png\" alt=\"\" width=\"300\" height=\"209\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2022\/02\/vyzkum-loga-300x209.png 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2022\/02\/vyzkum-loga-75x52.png 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2022\/02\/vyzkum-loga.png 348w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V\u0161em, v\u0161em, v\u0161em, kte\u0159\u00ed se zaj\u00edmaj\u00ed o postoje \u010desk\u00e9 ve\u0159ejnosti k reklam\u011b! Jako ka\u017edoro\u010dn\u011b prob\u00edhal i letos za\u010d\u00e1tkem roku dlouhodob\u00fd v\u00fdzkum pod n\u00e1zvem \u010ce\u0161i a reklama. Zadavateli v\u00fdzkumu byla \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost (\u010cMS), POPAI CE , \u010cesk\u00e9 sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky (\u010cSZV) a\u00a0Fakulta podnikohospod\u00e1\u0159sk\u00e1\u00a0Vysok\u00e9 \u0161koly ekonomick\u00e9 v Praze (FPH V\u0160E). \u0160et\u0159en\u00ed realizovala v\u00fdzkumn\u00e1 agentura ppm &#8230; <a title=\"\u010ce\u0161i a reklama &#8211; v\u00fdsledky v\u00fdzkumu 2022\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/cesi-a-reklama-vysledky-vyzkumu-2022\/\" aria-label=\"V\u00edce na \u010ce\u0161i a reklama &#8211; v\u00fdsledky v\u00fdzkumu 2022\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":6131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6129"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=6129"}],"version-history":[{"count":17,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6129\/revisions"}],"predecessor-version":[{"id":6148,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6129\/revisions\/6148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/6131"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=6129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=6129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=6129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}