{"id":5292,"date":"2021-09-24T11:04:54","date_gmt":"2021-09-24T09:04:54","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=5292"},"modified":"2021-09-26T22:26:28","modified_gmt":"2021-09-26T20:26:28","slug":"marketer-roku-2020-zname-viteze","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/marketer-roku-2020-zname-viteze\/","title":{"rendered":"Market\u00e9r roku 2020 – zn\u00e1me v\u00edt\u011bze"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\n

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky 16. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2020<\/strong><\/p>\n\n

V podve\u010der 23. z\u00e1\u0159\u00ed 2021 se v p\u0159\u00edjemn\u00e9m klasick\u00e9m prost\u0159ed\u00ed Divadeln\u00edho s\u00e1lu Klubu L\u00e1vka s historick\u00fdm r\u00e1mcem Karlova mostu a p\u016fsobiv\u00fdm v\u00fdhledem na Hrad\u010dany odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 16. ro\u010dn\u00edku Market\u00e9r roku 2020. Ve\u010derem prov\u00e1zel jako v\u017edy skv\u011bl\u00fd moder\u00e1tor Karel Vo\u0159\u00ed\u0161ek a mlad\u00e1 plze\u0148sk\u00e1 kapela D\u017eangobells zp\u0159\u00edjemnila ve\u010der v\u0161em z\u00fa\u010dastn\u011bn\u00fdm. Pro v\u00edt\u011bze byly p\u0159ipraveny so\u0161ky k\u0159i\u0161\u0165\u00e1lov\u00fdch delf\u00edn\u016f z \u010desk\u00e9ho skla v \u010dele s Velk\u00fdm modr\u00fdm delf\u00ednem v p\u016fsobiv\u00e9m designu z d\u00edlny um\u011bleck\u00e9ho skl\u00e1\u0159e Vladim\u00edra Zubri\u010dana.\u00a0 Na ocen\u011bn\u00e9 i nominovan\u00e9 \u010dekaly krom\u011b diplom\u016f i mnoh\u00e9 v\u011bcn\u00e9 dary od sponzor\u016f a partner\u016f sout\u011b\u017ee. Krom\u011b hlavn\u00edch cen ud\u011blila hodnotitelsk\u00e1 komise i n\u011bkolik zvl\u00e1\u0161tn\u00edch ocen\u011bn\u00ed za mimo\u0159\u00e1dn\u00e9 aktivity a \u00fasp\u011b\u0161n\u00e9 inovativn\u00ed marketingov\u00e9 projekty, stejn\u011b tak vybralo k ocen\u011bn\u00ed svoje kandid\u00e1ty i prezidium \u010cMS.
\u010cestnou market\u00e9rkou se stala a do pomysln\u00e9 \u201es\u00edn\u011b sl\u00e1vy\u201c byla uvedena Jitka Vysekalov\u00e1, zakladatelka
\u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti i sout\u011b\u017ee MARKET\u00c9R ROKU.<\/strong><\/p>\n\n

Hlavn\u00ed cena Velk\u00fd modr\u00fd delf\u00edn\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>Tom\u00e1\u0161 Lipt\u00e1k – Rodinn\u00fd pivovar Bernard<\/strong><\/p>\n

\"\"<\/p>\n

za n\u00e1padit\u00e9 aplikov\u00e1n\u00ed dlouhodob\u00e9 kampan\u011b na pandemickou situaci „Sv\u011bt se zbl\u00e1znil, dr\u017eme se“, kter\u00e9 up\u0159ednostnilo celospole\u010densk\u00fd dopad p\u0159ed konkr\u00e9tn\u00edmi komer\u010dn\u00edmi c\u00edli<\/strong><\/p>\n\n

Zlat\u00fd delf\u00edn <\/strong>
Tom\u00e1\u0161 Hejkal – Stock Plze\u0148-Bo\u017ekov<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
za revitalizaci tradi\u010dn\u00ed \u010desk\u00e9 zna\u010dky prost\u0159ednictv\u00edm nov\u00e9 komunika\u010dn\u00ed platformy v\u010detn\u011b zaveden\u00ed nov\u00fdch produkt\u016f<\/p>\n\n

R\u016f\u017eov\u00fd delf\u00edn
<\/strong>Radka Turkov\u00e1 – \u010cesk\u00e9 dr\u00e1hy<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
za kreativn\u00ed zam\u011b\u0159en\u00ed marketingov\u00e9 komunikace na zm\u011bnu vn\u00edm\u00e1n\u00ed zna\u010dky a minimalizaci n\u00e1sledk\u016f pandemie<\/p>\n\n

Zelen\u00fd delf\u00edn\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>Tom\u00e1\u0161 Vican – Vinn\u00e1 galerie<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
za inovativn\u00ed vyu\u017eit\u00ed projektu V\u00edno pro propagaci produktu, pr\u016fmyslov\u00e9ho odv\u011btv\u00ed jako celku i pos\u00edlen\u00ed region\u00e1ln\u00edho cestovn\u00edho ruchu

Ceny prezidia \u010cMS – Duhov\u00ed delf\u00edni\u00a0\u00a0<\/strong><\/p>\n\n

Jitka F\u00fcrst – gusty\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>
za komplexn\u00ed marketingovou strategii uveden\u00ed nov\u00e9ho produktu na trh\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n\n

Robert Chmela\u0159 – Bohemia Energy<\/strong>
za repositioning zna\u010dky a pos\u00edlen\u00ed image zna\u010dky d\u00edky komunika\u010dn\u00edmu konceptu „Nic na V\u00e1s nehrajeme“<\/p>\n\n

Miroslav Han\u00e1k – Authentica\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>
za podporu start-up\u016f komplexn\u00ed marketingovou koncepc\u00ed v\u010detn\u011b POP\/POS s p\u0159esahem do logistiky a zahrani\u010dn\u00ed expanze<\/p>\n\n

Hana Kl\u00edmov\u00e1 a t\u00fdm komunikace \u010cEPS \u00a0\u00a0\u00a0<\/strong>
za vytvo\u0159en\u00ed nov\u00e9ho konceptu vizu\u00e1ln\u00ed komunikace, posiluj\u00edc\u00edho pozitivn\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky<\/p>\n\n

Helena Kohoutov\u00e1 – Helas – podnikatelsk\u00e1 e-platforma\u00a0<\/strong>
za vytvo\u0159en\u00ed podnikatelsk\u00e9 e-platformy pro spolupr\u00e1ci \u010desk\u00fdch firem se spole\u010dn\u00fdm mottem „Budujeme hrd\u00e9 \u010cesko“<\/p>\n\n

Hana Kub\u00e1nkov\u00e1 – Zdravotnick\u00e1 z\u00e1chrann\u00e1 slu\u017eba HMP\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>
za kvalitn\u00ed n\u00e1borovou kampa\u0148 „Zachra\u0148uj v Praze“ s n\u00e1slednou tematicky navazuj\u00edc\u00ed komunikac\u00ed<\/p>\n\n

Lenka Maste\u0161ov\u00e1 – HP Tronic (Datart)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>
za vytvo\u0159en\u00ed dlouhodob\u00e9ho kreativn\u00edho konceptu, kter\u00fd v\u00fdrazn\u011b zlep\u0161il vn\u00edm\u00e1n\u00ed zna\u010dky<\/p>\n\n

Josef Zaj\u00ed\u010dek – Bohematic<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0
za \u00fasp\u011b\u0161nou marketingovou koncepci start-upu v tradi\u010dn\u00edm \u010desk\u00e9m oboru s vyu\u017eit\u00edm \u0161pi\u010dkov\u00e9ho designu. \u00a0\u00a0\u00a0<\/strong><\/p>\n\n

Mal\u00ed delf\u00edni<\/strong><\/p>\n\n

Denisa Janatov\u00e1 – DevLab Smitio\u00a0\u00a0\u00a0\u00a0<\/strong>
za inovativn\u00ed a dob\u0159e zac\u00edlenou nab\u00eddku slu\u017eeb a komunikace v oblasti recruitmentu<\/p>\n\n

David Jare\u0161 – Dita v\u00fdrobn\u00ed dru\u017estvo invalid\u016f\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>
za komplexn\u00ed \u0159e\u0161en\u00ed propagace, zam\u011b\u0159en\u00e9 na segmentaci c\u00edlov\u00fdch skupin a navazuj\u00edc\u00ed community management<\/p>\n\n

Shukhrat Saidov – Silon Plan\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>
za specifick\u00e1 \u0159e\u0161en\u00ed v oblasti posilov\u00e1n\u00ed image zna\u010dky<\/p>\n\n

\u010cestn\u00e1 uzn\u00e1n\u00ed za \u00fasp\u011b\u0161nou nominaci<\/strong><\/p>\n\n

Adam B\u00f3rik, Ivan Kloc – BuyiPhone
Martina Hork\u00e1 – dm drogerie markt
Jan Kodada – Gebr\u00fcder Weiss
Martin Komora – Internet Mall (MALL.CZ)
Vladim\u00edra Popel\u00e1\u0159ov\u00e1 \u2013 Krahul\u00edk<\/strong><\/p>\n\n

Letos byla u\u017e podev\u00e1t\u00e9 v r\u00e1mci sout\u011b\u017ee Market\u00e9r roku vyhl\u00e1\u0161ena kategorie pro studenty vysok\u00fdch \u0161kol – studentsk\u00e1 cena Mlad\u00fd delf\u00edn, tentokr\u00e1t na t\u00e9ma Jak \u00fasp\u011b\u0161n\u011b komunikovat aktu\u00e1ln\u00ed t\u00e9ma omezen\u00ed \u0161\u00ed\u0159en\u00ed koronaviru v \u010cesku<\/strong><\/p>\n\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 m\u00edsto Marina Hankov\u00e1 a kolektiv
2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 m\u00edsto Diana Filadelfiov\u00e1 a kolektiv
3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 m\u00edsto Klaudia Jakubi\u010dkov\u00e1 a kolektivdiplomy:
Nat\u00e1lia Slov\u00e1\u010dkov\u00e1 a kolektiv
Michal Vartiak a kolektiv
Kristina Rossmanitov\u00e1 a kolektiv\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Jakub Varannay a kolektiv
Ludmila Filipov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
\"\"\u00a0 \"\"<\/strong>\u00a0\"\"\u00a0 \"\"\"\" \u00a0 \"\" \u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0<\/p>\n

\"\"<\/p>\n

\"\"\u00a0 \"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n\n

\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky 16. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2020 V podve\u010der 23. z\u00e1\u0159\u00ed 2021 se v p\u0159\u00edjemn\u00e9m klasick\u00e9m prost\u0159ed\u00ed Divadeln\u00edho s\u00e1lu Klubu L\u00e1vka s historick\u00fdm r\u00e1mcem Karlova mostu a p\u016fsobiv\u00fdm v\u00fdhledem na Hrad\u010dany odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 16. ro\u010dn\u00edku Market\u00e9r roku 2020. Ve\u010derem prov\u00e1zel jako v\u017edy skv\u011bl\u00fd moder\u00e1tor Karel Vo\u0159\u00ed\u0161ek a mlad\u00e1 plze\u0148sk\u00e1 … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":5294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5292"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5292"}],"version-history":[{"count":58,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5292\/revisions"}],"predecessor-version":[{"id":5417,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5292\/revisions\/5417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/5294"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=5292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=5292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}