{"id":4882,"date":"2021-02-02T22:30:28","date_gmt":"2021-02-02T21:30:28","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=4882"},"modified":"2021-02-10T09:47:13","modified_gmt":"2021-02-10T08:47:13","slug":"cesi-a-reklama-2021","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/cesi-a-reklama-2021\/","title":{"rendered":"\u010ce\u0161i a reklama 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4882\" class=\"elementor elementor-4882\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-785116e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"785116e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ee057f\" data-id=\"2ee057f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f948c2 elementor-widget elementor-widget-text-editor\" data-id=\"67f948c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><iframe title=\"Pandemie zm\u011bnila reklamu a zd\u016fraznila roli marketingu. Vl\u00e1dn\u00ed videa k o\u010dkov\u00e1n\u00ed nenahrad\u00ed kampa\u0148.\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/PwHZ_aGGqXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Unik\u00e1tn\u00ed v\u00fdzkum postoj\u016f \u010desk\u00e9 ve\u0159ejnosti k reklam\u011b <strong>\u010cE\u0160I A REKLAMA<\/strong> prob\u00edh\u00e1 pravideln\u011b <strong>od roku 1993<\/strong>. <br \/>V leto\u0161n\u00edm roce se uskute\u010dnila ji\u017e <strong>38. vlna<\/strong> tohoto \u0161et\u0159en\u00ed mapuj\u00edc\u00edho n\u00e1zory na\u0161\u00ed ve\u0159ejnosti na mno\u017estv\u00ed i zaj\u00edmavost reklamy v jednotliv\u00fdch m\u00e9di\u00edch, na to, co jim na reklam\u011b vad\u00ed, co \u0159\u00edkaj\u00ed na reklammu na pivo \u010di erotiku v reklam\u011b. <br \/><br \/>V p\u0159ilo\u017een\u00e9 zpr\u00e1v\u011b je mo\u017en\u00e9 se dov\u011bd\u011bt, co lid\u00e9 od reklamy o\u010dek\u00e1vaj\u00ed, zda jim pom\u00e1h\u00e1 p\u0159i n\u00e1kupu a mnoho dal\u0161\u00edho.<br \/>Reklama se stala sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota a v\u011bd\u011bt, jak p\u016fsob\u00ed, je nejen zaj\u00edmav\u00e9, ale i d\u016fle\u017eit\u00e9 pro dal\u0161\u00ed v\u00fdvoj marketingov\u00fdch komunikac\u00ed.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>V\u011b\u0159\u00edm, \u017ee v\u00e1s v\u00fdsledky na\u0161eho \u0161et\u0159en\u00ed zaujmou a p\u0159ejeme co nejlep\u0161\u00ed komunikaci v leto\u0161n\u00edm roce.<\/p>\n<p>Z\u00e1v\u011bre\u010dn\u00e1 zpr\u00e1va zde:<\/p>\n<p><a href=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2021\/02\/Cesi-a-reklama-v-roce-2021.pdf\">\u010ce\u0161i a reklama v roce 2021<\/a><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><br \/><br \/><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unik\u00e1tn\u00ed v\u00fdzkum postoj\u016f \u010desk\u00e9 ve\u0159ejnosti k reklam\u011b \u010cE\u0160I A REKLAMA prob\u00edh\u00e1 pravideln\u011b od roku 1993. V leto\u0161n\u00edm roce se uskute\u010dnila ji\u017e 38. vlna tohoto \u0161et\u0159en\u00ed mapuj\u00edc\u00edho n\u00e1zory na\u0161\u00ed ve\u0159ejnosti na mno\u017estv\u00ed i zaj\u00edmavost reklamy v jednotliv\u00fdch m\u00e9di\u00edch, na to, co jim na reklam\u011b vad\u00ed, co \u0159\u00edkaj\u00ed na reklammu na pivo \u010di erotiku v reklam\u011b. V &#8230; <a title=\"\u010ce\u0161i a reklama 2021\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/cesi-a-reklama-2021\/\" aria-label=\"V\u00edce na \u010ce\u0161i a reklama 2021\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":2885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4882"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4882"}],"version-history":[{"count":11,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4882\/revisions"}],"predecessor-version":[{"id":4897,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4882\/revisions\/4897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/2885"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=4882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=4882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}