{"id":4396,"date":"2020-06-19T11:40:52","date_gmt":"2020-06-19T09:40:52","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=4396"},"modified":"2020-10-30T18:51:23","modified_gmt":"2020-10-30T17:51:23","slug":"prave-vyslo-7","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-7\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
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V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 2\/2020<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je SPOLE\u010cENSK\u00c1 ODPOV\u011aDNOST FIREM A MARKETING<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako\u00a0zpr\u00e1vy ze sv\u011bta marketingu, glosy\u00a0i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n

\"\"<\/p>\n\n

OBSAH<\/strong><\/p>\n\n

\u00davodn\u00edk <\/strong>
Ing. Tom\u00e1\u0161 David\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

NA\u0160E PLANETA – kampa\u0148 Asociace spole\u010densk\u00e9 odpov\u011bdnosti na podporu glob\u00e1ln\u00edch c\u00edl\u016f a boje proti zm\u011bn\u011b klimatu<\/strong>\u00a0
Ing. Lucie M\u00e1dlov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

P\u0159ich\u00e1z\u00ed hodina pravdy spole\u010densk\u00e9 odpov\u011bdnosti firem\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>V\u00e1clav Pavelka\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Greenpeace – organizace, kter\u00e1 m\u011bla vir\u00e1ln\u00ed obsah d\u0159\u00edv ne\u017e v\u0161ichni ostatn\u00ed<\/strong>
Luk\u00e1\u0161 Hr\u00e1bek, Mat\u011bj Fi\u0161er\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Spole\u010densk\u00e1 odpov\u011bdnost firem nen\u00ed jen kon\u00e1n\u00ed dobra
<\/strong>Milan Medek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Udr\u017eiteln\u00fd rozvoj \u2013 odpov\u011bdn\u00e9 podnik\u00e1n\u00ed
<\/strong>JUDr. Michaela Chaloupkov\u00e1, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

V Arnice pom\u00e1h\u00e1me chr\u00e1nit p\u0159\u00edrodu a pohnout v\u011bci k lep\u0161\u00edmu
<\/strong>Ing. Ji\u0159\u00ed Ka\u0148a<\/p>\n\n

Marketingov\u00e1 komunikace a podpora pov\u011bdom\u00ed o spole\u010densk\u00e9 odpov\u011bdnosti jako jeden z n\u00e1stroj\u016f pro o\u017eiven\u00ed \u010desk\u00e9ho krasobruslen\u00ed
<\/strong>RNDr. Helena K\u0159epelkov\u00e1, CSc., Mgr. Monika \u0160korni\u010dkov\u00e1<\/p>\n\n

Zaost\u00e1v\u00e1me v CSR za sv\u011btem? P\u0159\u00edklad nadn\u00e1rodn\u00ed spole\u010dnosti McDonald\u00b4s
<\/strong>Bc. Lucie Vrbkov\u00e1, Ing. Dita Hommerov\u00e1, Ph.D., MBA<\/p>\n\n

Spole\u010densk\u00e1 odpov\u011bdnost firem a hotelov\u00e9 ru\u010dn\u00edky
<\/strong>Filip Bene\u0161, MSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

CSR za \u010das\u016f korony – P\u0159\u00edb\u011bh, co p\u00ed\u0161e s\u00e1m \u017eivot
<\/strong>Kl\u00e1ra \u0160pl\u00edchalov\u00e1<\/p>\n\n

Z HISTORIE \u010cMS – 30 LET SEMIN\u00c1\u0158E A KONFERENCE<\/strong><\/p>\n\n

Z historie<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kniha o reklam\u011b – jak d\u011blat reklamu, aby se vypl\u00e1cela<\/strong>
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Hodnotov\u00fd marketing aneb vyza\u0159ov\u00e1n\u00ed toho, kdo jsme a jakou p\u0159idanou hodnotu p\u0159in\u00e1\u0161\u00edme<\/strong>
Ing. Lenka Melicharov\u00e1, Adam Mika\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Doporu\u010dujeme<\/strong> \u00a0\u00a0RETAIL MARKETING<\/strong>\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost ukazuje cestu k \u00fasp\u011bchu<\/strong>
PhDr. Nad\u011b\u017eda Krohov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Blahop\u0159\u00e1n\u00ed k 30. v\u00fdro\u010d\u00ed zalo\u017een\u00ed \u010cMS\u00a0\u00a0\u00a0 <\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 2\/2020 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je SPOLE\u010cENSK\u00c1 ODPOV\u011aDNOST FIREM A MARKETING. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":4398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4396"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4396"}],"version-history":[{"count":4,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4396\/revisions"}],"predecessor-version":[{"id":4401,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4396\/revisions\/4401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/4398"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=4396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=4396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}