{"id":4221,"date":"2020-04-03T12:47:07","date_gmt":"2020-04-03T10:47:07","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=4221"},"modified":"2020-04-03T13:09:21","modified_gmt":"2020-04-03T11:09:21","slug":"prave-vyslo-6","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-6\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\n

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 1\/2020<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je MARKETINGOV\u00c1 KOMUNIKACE<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong><\/p>\n\n\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n\n\n\n

OBSAH<\/strong><\/p>\n\n\n\n

\u00davodn\u00edk<\/strong> – Kdo letos vyhraje?
Jan Binar         <\/p>\n\n\n\n

\u010ce\u0161i a reklama 2020 <\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D. <\/p>\n\n\n\n

V\u00fdznam POP m\u00e9di\u00ed roste, \u0159\u00edk\u00e1 POPAI CE a Nielsen  <\/strong>       
Daniel Jesensk\u00fd, Ph.D., MSc., MBA, Ing. Andrea Vozn\u00edkov\u00e1      <\/p>\n\n\n\n

Jak vyu\u017e\u00edt znalost\u00ed o v\u00fddaj\u00edch do reklamy a jejich o\u010dek\u00e1van\u00fdch trendech pro vy\u0161\u0161\u00ed efektivitu na\u0161ich budouc\u00edch kampan\u00ed?<\/strong>
JUDr. Petr Majerik     <\/p>\n\n\n\n

Ikonick\u00e1 partnerstv\u00ed ikonick\u00fdch zna\u010dek<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA       <\/p>\n\n\n\n

Trendy na trhu PR<\/strong>
Doc. PhDr. Jana Galera Mat\u00fa\u0161ov\u00e1, Ph.D.     <\/p>\n\n\n\n

Sou\u010dasn\u00e1 role marketingov\u00e9 komunikace jako n\u00e1stroje strategick\u00e9ho marketingu <\/strong>
Ing. Ladislav P\u00e1t\u00edk     <\/p>\n\n\n\n

Kontroln\u00ed mechanismy v dotazn\u00edc\u00edch – tipy, jak je aplikovat v praxi <\/strong>
Ing. Petra Mart\u00ed\u0161kov\u00e1, Ph.D.<\/p>\n\n\n\n

PL\u00c1N \u010cINNOSTI KUM-\u010cMS 2020 <\/strong>         <\/p>\n\n\n\n

Recenze :        Image a firemn\u00ed identita<\/strong>
  – pav –  <\/p>\n\n\n\n

                        2.\/111<\/strong>
prof. PhDr. Du\u0161an Pavl\u016f, CSc.         <\/p>\n\n\n\n

Z historie:     30 LET \u010cMS – \u010dasopis Marketing & komunikace<\/strong>
– vys –            <\/p>\n\n\n\n

Z \u010dinnosti \u010cMS<\/strong><\/p>\n\n\n\n

autor ob\u00e1lky Petr Jur\u010da – TServis<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 1\/2020 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je MARKETINGOV\u00c1 KOMUNIKACE. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti Z\u00e1jemci, kte\u0159\u00ed … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":4223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4221"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4221"}],"version-history":[{"count":4,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4221\/revisions"}],"predecessor-version":[{"id":4231,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4221\/revisions\/4231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/4223"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=4221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=4221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}