{"id":3998,"date":"2020-02-19T14:42:21","date_gmt":"2020-02-19T13:42:21","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=3998"},"modified":"2020-03-12T00:45:36","modified_gmt":"2020-03-11T23:45:36","slug":"cesi-a-reklama-2020","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/cesi-a-reklama-2020\/","title":{"rendered":"\u010ce\u0161i a reklama 2020"},"content":{"rendered":"\t\t
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Dne 19. 2. 2020 v dopoledn\u00edch hodin\u00e1ch se konala v p\u0159\u00edjemn\u00e9m prost\u0159ed\u00ed Klubu L\u00e1vka na Novotn\u00e9ho l\u00e1vce v Praze 1 tiskov\u00e1 konference pravideln\u00e9ho v\u00fdzkumu Postoje \u010desk\u00e9 ve\u0159ejnosti k\u00a0reklam\u011b<\/strong>. <\/em><\/p>\n\n

Zadavateli v\u00fdzkumu byla \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost (\u010cMS), POPAI CE a \u010cesk\u00e9 sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky (\u010cSZV). \u0160et\u0159en\u00ed realizovala v\u00fdzkumn\u00e1 agentura ppm factum research.<\/em><\/strong><\/p>\n\n

Autorka a zakladatelka v\u00fdzkumu Jitka Vysekalov\u00e1<\/strong>, k\u00a0tomu \u0159\u00edk\u00e1: \u201e<\/em><\/strong>V\u00fdzkum prob\u00edh\u00e1 pravideln\u011b ka\u017edoro\u010dn\u011b od roku 1993, v\u00a0leto\u0161n\u00edm roce prob\u011bhla ji\u017e 37 vlna tohoto \u0161et\u0159en\u00ed. V prvn\u00edch letech byl v\u00fdzkum realizov\u00e1n v\u00edcekr\u00e1t ro\u010dn\u011b, tak\u017ee teoreticky jsem se mohla s\u00a0n\u011bkter\u00fdmi novin\u00e1\u0159i setkat ji\u017e po t\u0159ic\u00e1t\u00e9 sedm\u00e9. \u00a0Z\u00e1kladn\u00ed v\u00fdzkumn\u00e9 ot\u00e1zky z\u016fst\u00e1vaj\u00ed stejn\u00e9, ale postupn\u011b za\u0159azujeme aktu\u00e1ln\u00ed t\u00e9mata odpov\u00eddaj\u00edc\u00ed v\u00fdvoji a v\u00fdznamu reklamy nejen jako sou\u010d\u00e1sti marketingov\u00e9ho mixu, ale d\u016fle\u017eit\u00e9ho spole\u010densk\u00e9ho jevu.<\/em><\/p>\n\n

Podrobn\u00e9 informace naleznete zde:<\/p>\n

TZ \u010ce\u0161i a reklama 2020<\/a>
https:\/\/youtu.be\/NthRquZu9Cw<\/a><\/p>\n

\u00a0<\/p>\n\n

\"\"\u00a0 \"\"\u00a0 \"\"<\/a>\u00a0\u00a0\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \"\"\u00a0 \"\"\u00a0 \"\" \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0\u00a0\"\"<\/figure>\n\n

\u00a0<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dne 19. 2. 2020 v dopoledn\u00edch hodin\u00e1ch se konala v p\u0159\u00edjemn\u00e9m prost\u0159ed\u00ed Klubu L\u00e1vka na Novotn\u00e9ho l\u00e1vce v Praze 1 tiskov\u00e1 konference pravideln\u00e9ho v\u00fdzkumu Postoje \u010desk\u00e9 ve\u0159ejnosti k\u00a0reklam\u011b. Zadavateli v\u00fdzkumu byla \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost (\u010cMS), POPAI CE a \u010cesk\u00e9 sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky (\u010cSZV). \u0160et\u0159en\u00ed realizovala v\u00fdzkumn\u00e1 agentura ppm factum research. Autorka a zakladatelka v\u00fdzkumu … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":4011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3998"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=3998"}],"version-history":[{"count":26,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3998\/revisions"}],"predecessor-version":[{"id":4172,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3998\/revisions\/4172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/4011"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=3998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=3998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=3998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}