{"id":3921,"date":"2019-12-10T12:27:22","date_gmt":"2019-12-10T11:27:22","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=3921"},"modified":"2020-04-03T13:53:55","modified_gmt":"2020-04-03T11:53:55","slug":"prave-vyslo-5","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-5\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO !!!"},"content":{"rendered":"\n

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2019<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je MARKETINGOV\u00dd V\u00ddZKUM<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong><\/p>\n\n\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n\n\n\n

OBSAH<\/strong><\/p>\n\n\n\n

Editorial <\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.  <\/p>\n\n\n\n

ESOMAR kongres 2019: jedine\u010dn\u00e1 p\u0159\u00edle\u017eitost zjistit kondici oboru a inspirovat se<\/strong>
Ing. Hana Huntov\u00e1                <\/p>\n\n\n\n

Prost\u011b je\u010fte. ESOMAR kongres pro v\u00e1s bude \u017eivotn\u00ed zm\u011bna.<\/strong>  
rozhovor s Janou Probo\u0161tovou           <\/p>\n\n\n\n

PRO V\u00ddZKUM: ST\u011a\u017dEJN\u00cd AKTIVITA SIMAR V ROCE 2019<\/strong>
Ing. Hana Huntov\u00e1    <\/p>\n\n\n\n

V\u00fdzkum rychl\u00fd a pomal\u00fd<\/strong>
Milan Pr\u016f\u0161a                            <\/p>\n\n\n\n

P\u0159i prodeji elektroniky se v POP vyplat\u00ed konzistentnost<\/strong> 
Daniel Jesensk\u00fd, Ph.D., MSc., MBA., Ing. Martin Kingdon           <\/p>\n\n\n\n

M\u011b\u0159en\u00ed efektivity POP kampan\u00ed na prodejn\u011b<\/strong>
Andrea Vozn\u00edkov\u00e1, Ond\u0159ej Karmaz\u00edn          <\/p>\n\n\n\n

Kvalitativn\u00ed marketingov\u00fd v\u00fdzkum v cestovn\u00edm ruchu \u2013 p\u0159\u00edpadov\u00e1 studie<\/strong>
doc. RNDr. Ji\u0159\u00ed Van\u00ed\u010dek, CSc           <\/p>\n\n\n\n

M\u016fj d\u016fm, m\u016fj hrad. N\u00e1\u0161 domov nen\u00ed jen m\u00edsto na p\u0159esp\u00e1n\u00ed! <\/strong>
V\u00fdsledky jednoho exkluz\u00edvn\u00edho v\u00fdzkumu
Lenka Harmon                                   <\/p>\n\n\n\n

CO SE TAN\u010cILO V TAN\u010c\u00cdC\u00cdM DOM\u011a? <\/strong> 
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.         <\/p>\n\n\n\n

Glosa:  Teorie pro praxi<\/strong>
Luk\u00e1\u0161 Kotl\u00e1r   <\/p>\n\n\n\n

Recenze: 44 dopis\u016f z tekut\u00e9ho modern\u00edho sv\u011bta <\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.     <\/p>\n\n\n\n

Ze \u017eivota \u010cMS <\/strong>                      <\/p>\n\n\n\n

autor ob\u00e1lky Josef Kroupa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2019 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je MARKETINGOV\u00dd V\u00ddZKUM. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti Z\u00e1jemci, kte\u0159\u00ed … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":3913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3921"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=3921"}],"version-history":[{"count":2,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3921\/revisions"}],"predecessor-version":[{"id":3923,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3921\/revisions\/3923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/3913"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=3921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=3921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=3921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}