{"id":3442,"date":"2019-10-01T22:29:30","date_gmt":"2019-10-01T20:29:30","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=3442"},"modified":"2019-10-16T16:37:16","modified_gmt":"2019-10-16T14:37:16","slug":"prave-vyslo-4","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-4\/","title":{"rendered":"Pr\u00e1v\u011b vy\u0161lo"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\n

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 3\/2019<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je S\u00cdLA ZNA\u010cKY<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako\u00a0zpr\u00e1vy ze sv\u011bta marketingu, glosy\u00a0i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong><\/p>\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n\n

OBSAH<\/strong><\/p>\n

Editorial\u00a0\u00a0<\/strong>
Ing. Tom\u00e1\u0161 David<\/p>\n

Soci\u00e1ln\u00ed m\u00e9dia a zna\u010dky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>
doc. PaedDr. Ludv\u00edk Eger, CSc., Ing. Michal Mi\u010d\u00edk, Ph.D.<\/p>\n

Archetypy zna\u010dky<\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

Nov\u00e9 trendy v brandingu: minimalismus a liquid design<\/strong>
Ing. Pavel \u0160mejkal, Ing. Michaela Kleinov\u00e1, Ing. Vladim\u00edr \u0160m\u00edro<\/p>\n

Je zna\u010dka projektu Z\u00e1pado\u010desk\u00e9 baroko vid\u011bt?<\/strong>
Ing. Lucie Brynd\u00e1\u010dov\u00e1, Ing. Petr Jane\u010dek, Ph.D.<\/p>\n

Anketa \u010cesk\u00e1 zna\u010dka<\/strong>
Lenka Harmon<\/p>\n

Projekt RESIDOMO \u201eS n\u00e1mi dom\u016f“ slav\u00ed \u00fasp\u011bch. I d\u00edky firemn\u00edmu rebrandingu<\/strong>
Karel Mayer<\/p>\n

S\u00edla zna\u010dky! Um\u00edte spojit svou zna\u010dku s p\u0159\u00edb\u011bhem?<\/strong>
Petra Pol\u00e1chov\u00e1<\/p>\n

\u017divotn\u00ed prost\u0159ed\u00ed a trvale udr\u017eiteln\u00fd rozvoj jako produkt, <\/strong>
kter\u00fd je nutno dostat na trh<\/strong>
RNDr. Helena K\u0159epelkov\u00e1, CSc.\u00a0<\/p>\n

Jak p\u0159ipravit studenty oboru marketingov\u00e1 komunikace na \u017eivot s m\u00e9dii?<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0

Ohlasy na sout\u011b\u017e Market\u00e9r roku 2018<\/strong><\/p>\n

Recenze: Manu\u00e1l copywritingu<\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

Glosa: BrandZ TOP 100: Nejhodnotn\u011bj\u0161\u00ed zna\u010dkou je nov\u011b Amazon<\/strong><\/p>\n

Ta na\u0161e \u201ezamilovan\u00e1“ reklama. <\/strong>
Jak prodat zbo\u017e\u00ed pomoc\u00ed t\u00e9 prav\u00e9 hudebn\u00ed struktury.<\/strong>
Mgr. et Mgr. Andrea Rafajov\u00e1, Ph.D.<\/p>\n

autor ob\u00e1lky Josef Kroupa<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 3\/2019 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je S\u00cdLA ZNA\u010cKY. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti Z\u00e1jemci, kte\u0159\u00ed … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":3525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3442"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=3442"}],"version-history":[{"count":10,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3442\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3442\/revisions\/3571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/3525"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=3442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=3442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=3442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}