{"id":906,"date":"2018-10-23T18:15:38","date_gmt":"2018-10-23T16:15:38","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=906"},"modified":"2018-11-28T17:19:24","modified_gmt":"2018-11-28T16:19:24","slug":"marketerem-roku-2017-je-marketerka","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/marketer\/marketer-roku\/marketerem-roku-2017-je-marketerka\/","title":{"rendered":"Market\u00e9rem roku 2017 je market\u00e9rka"},"content":{"rendered":"

\"2\"<\/a><\/strong><\/p>\n

\u010cesk\u00e1 mark<\/strong>etingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky 13. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2017<\/strong><\/p>\n

V podve\u010der 17. kv\u011btna 2018<\/strong> se v p\u0159\u00edjemn\u00e9m klasick\u00e9m prost\u0159ed\u00ed Divadeln\u00edho s\u00e1lu Klubu L\u00e1vka<\/strong> s historick\u00fdm r\u00e1mcem Karlova mostu a p\u016fsobiv\u00fdm v\u00fdhledem na Hrad\u010dany odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 13. ro\u010dn\u00edku Market\u00e9r roku 2017<\/strong>. Ve\u010derem prov\u00e1zel jako v\u017edy skv\u011bl\u00fd moder\u00e1tor Karel Vo\u0159\u00ed\u0161ek<\/strong> a SWING KVARTET Ivana Sma\u017e\u00edka<\/strong> se zp\u011bva\u010dkou Evou Emmingerovou <\/strong>zp\u0159\u00edjemnil ve\u010der v\u0161em z\u00fa\u010dastn\u011bn\u00fdm. Pro v\u00edt\u011bze byly p\u0159ipraveny so\u0161ky k\u0159i\u0161\u0165\u00e1lov\u00fdch delf\u00edn\u016f z \u010desk\u00e9ho skla v \u010dele s Velk\u00fdm modr\u00fdm delf\u00ednem<\/strong> v p\u016fsobiv\u00e9m designu z d\u00edlny um\u011bleck\u00e9ho skl\u00e1\u0159e Vladim\u00edra Zubri\u010dana<\/strong>.  Na ocen\u011bn\u00e9 i nominovan\u00e9 \u010dekaly krom\u011b diplom\u016f i mnoh\u00e9 v\u011bcn\u00e9 dary od sponzor\u016f a partner\u016f sout\u011b\u017ee. Krom\u011b hlavn\u00edch cen ud\u011blila hodnotitelsk\u00e1 komise i n\u011bkolik zvl\u00e1\u0161tn\u00edch ocen\u011bn\u00ed za mimo\u0159\u00e1dn\u00e9 aktivity a \u00fasp\u011b\u0161n\u00e9 inovativn\u00ed marketingov\u00e9 projekty, stejn\u011b tak vybralo k ocen\u011bn\u00ed svoje kandid\u00e1ty i prezidium \u010cMS.
\nPoprv\u00e9 tentokr\u00e1t ud\u011blil svou cenu \u00fasp\u011b\u0161n\u00e9mu market\u00e9rovi tak\u00e9 Magistr\u00e1t hl. m\u011bsta Prahy<\/strong>.<\/p>\n

\"9\"<\/a><\/strong>  \"5\"<\/a><\/strong>  <\/a><\/strong><\/p>\n

\"7\"<\/a><\/strong> <\/a><\/strong>  <\/a><\/strong>\"13\"<\/a><\/strong><\/p>\n

\"19\"<\/a><\/strong>  <\/a><\/strong>\"6\"<\/a><\/strong><\/p>\n

\"8\"<\/a><\/strong>  <\/a><\/strong>\"36\"<\/a><\/strong>  <\/a><\/strong><\/p>\n

\"12\"<\/a><\/strong>  \"15\"<\/a><\/strong><\/p>\n

V<\/strong>\u00fdsledky sout\u011b\u017ee<\/strong><\/p>\n

Na z\u00e1klad\u011b individu\u00e1ln\u00edch hodnocen\u00ed jednotliv\u00fdch \u010dlen\u016f hodnotitelsk\u00e9 komise byl p\u0159edlo\u017een prezidiu \u010cMS n\u00e1sleduj\u00edc\u00ed n\u00e1vrh ocen\u011bn\u00ed jednotliv\u00fdch nominovan\u00fdch kandid\u00e1t\u016f:<\/p>\n

Velk\u00fd modr\u00fd delf\u00edn \u2013 hlavn\u00ed cena sout\u011b\u017ee<\/strong>
\nKarol\u00edna Topolov\u00e1, <\/strong>Mototechna Group, s.r.o.
\nza revitalizaci zna\u010dky Mototechna a jej\u00ed vyu\u017eit\u00ed pro vybudov\u00e1n\u00ed <\/em>
\n zcela nov\u00e9ho segmentu <\/em>z\u00e1novn\u00edch automobil\u016f<\/p>\n

\"34\"<\/a><\/strong><\/p>\n

Velk\u00e1 cena \u2013 Zlat\u00fd delf\u00edn
\nGrant McKenzie, <\/strong>Plze\u0148sk\u00fd Prazdroj \u2013 marketingov\u00fd \u0159editel
\nza vynikaj\u00edc\u00ed dlouhodobou strategickou koncepci \u0159\u00edzen\u00ed
\n\u0161irok\u00e9ho portfolia zna\u010dek spole\u010dnosti Plze\u0148sk\u00fd Prazdroj<\/em>  <\/a><\/strong><\/p>\n

\"33\"<\/a><\/strong><\/p>\n

Zvl\u00e1\u0161tn\u00ed cena \u2013 R\u016f\u017eov\u00fd delf\u00edn<\/strong>
\n\u0160\u00e1rka Div\u00e1ck\u00e1, <\/strong>SORRY \u2013 PE\u010cEME JINAK, s.r.o. \u2013 jednatelka
\nza netradi\u010dn\u00ed obchodn\u00ed a marketingov\u00fd model <\/em>
\npodporuj\u00edc\u00ed emocion\u00e1ln\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/em>  <\/a><\/strong><\/p>\n

\"32\"<\/a><\/strong><\/p>\n

Zvl\u00e1\u0161tn\u00ed cena \u2013 Zelen\u00fd delf\u00edn<\/strong>
\nJan Slez\u00e1k, <\/strong>N\u00e1rodn\u00ed pam\u00e1tkov\u00fd \u00fastav, \u00fazemn\u00ed pam\u00e1tkov\u00e1 spr\u00e1va v Krom\u011b\u0159\u00ed\u017ei \u2013 \u0159editel NP\u00da
\nza dlouhodob\u011b \u00fasp\u011b\u0161n\u00fd marketingov\u00fd projekt v oblasti kultury<\/em>  <\/a><\/strong><\/p>\n

\"31\"<\/a><\/strong><\/p>\n

Zvl\u00e1\u0161tn\u00ed cena prezidia \u010cMS<\/strong>
\nRadek Chl\u00e1dek, <\/strong>V\u00fdvoj, od\u011bvn\u00ed dru\u017estvo v T\u0159e\u0161ti \u2013 p\u0159edseda
\nza vytvo\u0159en\u00ed nov\u00e9 marketingov\u00e9 koncepce a vhodnou marketingovou komunikaci<\/em><\/p>\n

\"27\"<\/a><\/strong><\/p>\n

Zvl\u00e1\u0161tn\u00ed cena prezidia \u010cMS<\/strong>
\nJolana Jakoubkov\u00e1, <\/strong>Firemn\u00ed \u0161kolky, s.r.o. \u2013 v\u00fdkonn\u00e1 \u0159editelka
\nza vhodn\u00e9 marketingov\u00e9 vyu\u017eit\u00ed projekt\u016f posiluj\u00edc\u00edch mezigenera\u010dn\u00ed komunikaci<\/em><\/p>\n

\"28\"<\/a><\/strong><\/p>\n

Zvl\u00e1\u0161tn\u00ed cena prezidia \u010cMS <\/strong>
\nPetr Paksi, <\/strong>J.A.P., s.r.o. \u2013 obchodn\u00ed \u0159editel
\nza specifickou koncepci komunikace v\u016f\u010di odborn\u00e9 c\u00edlov\u00e9 skupin\u011b<\/em><\/p>\n

\"29\"<\/a>
\n<\/strong><\/p>\n

Zvl\u00e1\u0161tn\u00ed cena prezidia \u010cMS
\nStanislava \u0160remrov\u00e1, <\/strong>LEO EXPRESS GLOBAL, a.s. \u2013 marketingov\u00e1 \u0159editelka
\nza kvalitn\u00ed koncepci re-designu podpo\u0159enou vyu\u017eit\u00edm modern\u00edch technologi\u00ed<\/em><\/p>\n

\"30\"<\/a><\/strong><\/p>\n

Mal\u00ed delf\u00edni <\/strong><\/p>\n

Ji\u0159\u00ed Anto\u0161<\/strong>, <\/strong>Mirakulum, s.r.o., \u2013 jednatel
\nza aktivn\u00ed monitoring kl\u00ed\u010dov\u00fdch faktor\u016f popt\u00e1vky a jeho aktivn\u00ed vyu\u017eit\u00ed pro optimalizaci marketingov\u00e9ho mixu<\/p>\n

\"23\"<\/a><\/strong>
\n
\nJana Kr\u010dkov\u00e1<\/strong>, Wormelen group, a.s. \u2013 marketingov\u00e1 \u0159editelka
\nza aktivn\u00ed pr\u00e1ci s marketingov\u00fdmi v\u00fdzkumy, on-line daty a soci\u00e1ln\u00edmi s\u00edt\u011bmi<\/p>\n

Pavla Ondru\u0161kov\u00e1, <\/strong>Vysok\u00e9 u\u010den\u00ed technick\u00e9 v Brn\u011b \u2013 online marketingov\u00e1 specialistka
\nza kvalitn\u00ed zpracov\u00e1n\u00ed kampan\u011b Sem pat\u0159\u00edm posiluj\u00edc\u00ed z\u00e1jem d\u00edvek o studium technick\u00fdch obor\u016f<\/p>\n

\"24\"<\/a><\/strong><\/p>\n

Hana Prokopov\u00e1, <\/strong>V\u011bznice Ji\u0159ice \u2013 vedouc\u00ed odd\u011blen\u00ed v\u00fdkonu trestu pro objekt Otev\u0159en\u00e9 v\u011bznice, tiskov\u00e1 mluv\u010d\u00ed
\n<\/strong>za ojedin\u011bl\u00fd inovativn\u00ed projekt v oblasti st\u00e1tn\u00ed spr\u00e1vy<\/p>\n

\"25\"<\/a><\/strong><\/p>\n

Josef Sl\u00e9ha, <\/strong>SYMPEX GROUP, s.r.o. \u2013 jednatel
\nza dlouhodobou podporu kvalitn\u00edch \u010desk\u00fdch potravin  prost\u0159ednictv\u00edm sout\u011b\u017ee \u010cesk\u00e1 chu\u0165ovka<\/p>\n

\"26\"<\/a><\/strong><\/p>\n

Diplom za nominaci<\/strong><\/p>\n

Josef Habart, <\/strong>OTAVA, v\u00fdrobn\u00ed dru\u017estvo \u2013 obchodn\u00ed a marketingov\u00fd \u0159editel
\nza \u00fasp\u011b\u0161nou komplexn\u00ed marketingovou kampa\u0148 strategicky zam\u011b\u0159enou na z\u00e1kazn\u00edka<\/p>\n

Stanislav Martinec, <\/strong>KOMA MODULAR, s.r.o. \u2013 jednatel, \u0159editel
\nza marketingovou kampa\u0148 vhodn\u011b posiluj\u00edc\u00ed inovativn\u00ed produkt<\/p>\n

Karel Mayer, <\/strong>RESIDOMO, s.r.o. \u2013 Brand Manager
\nza rebrandigovou kampa\u0148 a zaveden\u00ed nov\u00fdch slu\u017eeb<\/p>\n

Tom\u00e1\u0161 Milich, <\/strong>OVUS, podnik \u017eivo\u010di\u0161n\u00e9 v\u00fdroby, s.r.o. \u2013 jednatel
\n <\/strong>za \u00fasp\u011b\u0161n\u00e9 uveden\u00ed jedine\u010dn\u00e9ho produktu na trh<\/p>\n

Petra Zajanov\u00e1, <\/strong>\u010cesk\u00fd porcel\u00e1n, a.s. \u2013 vedouc\u00ed marketingu a propagace
\n<\/strong>za vytvo\u0159en\u00ed nov\u00e9ho produktu sb\u011bratelsk\u00e9 porcel\u00e1nov\u00e9 zn\u00e1mky<\/p>\n

\"22\"<\/a><\/strong><\/p>\n

Mimo\u0159\u00e1dn\u00e1 cena Magistr\u00e1tu hl. m. Prahy:<\/strong><\/p>\n

Zden\u011bk Pech\u00e1\u010dek<\/strong>, <\/strong>Minor, p.o. \u2013 \u0159editel
\nza rozs\u00e1hl\u00fd program doprovodn\u00fdch aktivit posiluj\u00edc\u00edch vztah k c\u00edlov\u00e9 skupin\u011b<\/p>\n

\"20\"<\/a><\/strong><\/p>\n

—————————————————————————————
\nMlad\u00fd delf\u00edn:<\/strong><\/p>\n

1. cena ex aequo<\/p>\n

studentky Univerzity Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b
\nNikola Jurasov\u00e1, So\u0148a \u0160nircov\u00e1
\n<\/strong>
\n<\/strong>studenti SPU Nitra
\nPatrik Mazan, J\u00e1n Milan, Michaela \u0160ugrov\u00e1 <\/strong><\/p>\n

\"16\"<\/a><\/strong><\/p>\n

Diplomy za \u00fa\u010dast v sout\u011b\u017ei:<\/strong><\/p>\n

Univerzita Pardubice                                   <\/strong>
\nMichaela Horv\u00e1thov\u00e1, Tom\u00e1\u0161 Nevima
\n
\nUniverzita Tom\u00e1\u0161e Bati Zl\u00edn
\n<\/strong>Tereza Baro\u0161ov\u00e1, David Dvo\u0159\u00e1\u010dek, Nela Vacul\u010d\u00edkov\u00e1<\/p>\n

Vysok\u00e1 \u0161kola ekonomick\u00e1 Praha
\n<\/strong>Veronika Herc\u00edkov\u00e1, Barbora Talknerov\u00e1, Tereza Teislerov\u00e1<\/p>\n

Vysok\u00e1 \u0161kola ekonomick\u00e1 Praha
\nKate\u0159ina And\u011blov\u00e1, \u0160\u00e1rka Mas\u00e1rov\u00e1, Alexandra \u0160tefaniskov\u00e1<\/p>\n

  \"17\"<\/a><\/strong><\/p>\n

—————————————————————————————-
\n<\/strong><\/p>\n

\"1\"<\/a><\/strong>  <\/a><\/strong><\/p>\n

  \"3\"<\/a>  <\/a><\/strong><\/p>\n

Rozhovor s prezidentkou \u010cMS Jitkou Vysekalovou o Market\u00e9rovi a jin\u00fdch aktivit\u00e1ch Spole\u010dnosti najdete zde<\/strong><\/p>\n

https:\/\/youtu.be\/RPWSd0EMEW8<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky 13. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2017 V podve\u010der 17. kv\u011btna 2018 se v p\u0159\u00edjemn\u00e9m klasick\u00e9m prost\u0159ed\u00ed Divadeln\u00edho s\u00e1lu Klubu L\u00e1vka s historick\u00fdm r\u00e1mcem Karlova mostu a p\u016fsobiv\u00fdm v\u00fdhledem na Hrad\u010dany odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 13. ro\u010dn\u00edku Market\u00e9r roku 2017. Ve\u010derem prov\u00e1zel jako v\u017edy skv\u011bl\u00fd moder\u00e1tor Karel Vo\u0159\u00ed\u0161ek a SWING KVARTET … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":453,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/906"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":3,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/906\/revisions"}],"predecessor-version":[{"id":2195,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/906\/revisions\/2195"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/453"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}