{"id":708,"date":"2018-10-16T14:33:13","date_gmt":"2018-10-16T12:33:13","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=708"},"modified":"2018-10-16T14:34:25","modified_gmt":"2018-10-16T12:34:25","slug":"novinky","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/vzdelavani\/knihovna\/novinky\/","title":{"rendered":"Novinky"},"content":{"rendered":"<h2><span style=\"color: #3366ff;\"><strong>Velk\u00fd slovn\u00edk marketingov\u00fdch komunikac\u00ed<\/strong><\/span><\/h2>\n<p><strong>Jur\u00e1\u0161kov\u00e1 Olga, Hor\u0148\u00e1k Pavel a kolektiv<\/strong><br \/>\nGrada Publishing<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Na za\u010d\u00e1tku z\u00e1\u0159\u00ed vy\u0161lo v\u00a0nakladatelstv\u00ed Grada d\u00edlo, kter\u00e9 bylo na na\u0161em marketingov\u00e9m kni\u017en\u00edm trhu dlouho o\u010dek\u00e1v\u00e1no a zaslou\u017e\u00ed si pozornost ka\u017ed\u00e9ho odborn\u00edka. Zna\u010dnou m\u011brou se na n\u011bm pod\u00edleli i \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, p\u0159edev\u0161\u00edm prezidentka \u010cMS Jitka Vysekalov\u00e1 a \u010dlen prezidia Ji\u0159\u00ed Mike\u0161.<\/strong><\/p>\n<p>Velk\u00fd slovn\u00edk marketingov\u00fdch komunikac\u00ed poskytuje ucelen\u00fd p\u0159ehled a vysv\u011btlen\u00ed z\u00e1kladn\u00edch pojm\u016f pou\u017e\u00edvan\u00fdch v oblasti marketingov\u00fdch komunikac\u00ed, a to nejen jejich z\u00e1kladn\u00edch forem (reklama, podpora prodeje, direct marketing, public relations, osobn\u00ed prodej), ale tak\u00e9 z\u00e1kladn\u00edch pojm\u016f v oblasti marketingu, v\u00fdstav a veletrh\u016f, psychologie spot\u0159ebitele\u00a0 a\u00a0 nov\u00fdch\u00a0 forem\u00a0 marketingov\u00fdch\u00a0 komunikac\u00ed.\u00a0 Zejm\u00e9na\u00a0 uveden\u00ed\u00a0 pojm\u016f spadaj\u00edc\u00edch do oblasti nov\u00fdch forem marketingov\u00fdch komunikac\u00ed je v\u00fdrazn\u00fdm p\u0159\u00ednosem slovn\u00edku, nebo\u0165 tyto pojmy \u010dasto nebyly v jin\u00e9 odborn\u00e9 literatu\u0159e dosud definov\u00e1ny. Velk\u00fd slovn\u00edk marketingov\u00fdch komunikac\u00ed je p\u0159ehledn\u00fdm, komplexn\u00edm shrnut\u00edm pojm\u016f a odborn\u00fdch v\u00fdraz\u016f z oblasti marketingov\u00fdch komunikac\u00ed a souvisej\u00edc\u00edch obor\u016f. Je ur\u010den\u00fd\u00a0 pracovn\u00edk\u016fm\u00a0 v\u00a0 oblast\u00ed marketingu,\u00a0 marketingov\u00fdch\u00a0 komunikac\u00ed,\u00a0 student\u016fm st\u0159edn\u00edch a vysok\u00fdch \u0161kol. Autory\u00a0 Velk\u00e9ho\u00a0 slovn\u00edku\u00a0 marketingov\u00fdch komunikac\u00ed\u00a0 jsou\u00a0 odborn\u00edci\u00a0 v\u00a0 jednotliv\u00fdch\u00a0 oblastech,\u00a0 akademi\u010dt\u00ed pracovn\u00edci a odborn\u00edci z praxe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Velk\u00fd slovn\u00edk marketingov\u00fdch komunikac\u00ed Jur\u00e1\u0161kov\u00e1 Olga, Hor\u0148\u00e1k Pavel a kolektiv Grada Publishing &nbsp; Na za\u010d\u00e1tku z\u00e1\u0159\u00ed vy\u0161lo v\u00a0nakladatelstv\u00ed Grada d\u00edlo, kter\u00e9 bylo na na\u0161em marketingov\u00e9m kni\u017en\u00edm trhu dlouho o\u010dek\u00e1v\u00e1no a zaslou\u017e\u00ed si pozornost ka\u017ed\u00e9ho odborn\u00edka. Zna\u010dnou m\u011brou se na n\u011bm pod\u00edleli i \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, p\u0159edev\u0161\u00edm prezidentka \u010cMS Jitka Vysekalov\u00e1 a \u010dlen prezidia Ji\u0159\u00ed &#8230; <a title=\"Novinky\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/vzdelavani\/knihovna\/novinky\/\" aria-label=\"V\u00edce na Novinky\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":649,"menu_order":70,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/708"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":3,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/708\/revisions"}],"predecessor-version":[{"id":711,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/708\/revisions\/711"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/649"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}