{"id":6577,"date":"2022-06-06T12:43:42","date_gmt":"2022-06-06T10:43:42","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=6577"},"modified":"2023-03-29T19:57:18","modified_gmt":"2023-03-29T17:57:18","slug":"rocnik-2022","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/rocnik-2022\/","title":{"rendered":"Ro\u010dn\u00edk 2022"},"content":{"rendered":"\t\t
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<\/p>\n

\"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a> \u00a0<\/a>\"\"<\/a><\/h2>\n

Marketing a komunikace \u2013
t\u00e9mata \u010dasopisu pro rok 2022<\/strong><\/h2>\n\n\n\n\n\n\n\n
\u010d\u00edslo<\/strong><\/td>\n\u00a0t\u00e9ma\u00a0<\/strong><\/td>\nodevzd\u00e1n\u00ed
rukopisu\u00a0<\/strong><\/td>\n<\/tr>\n
\u00a01<\/strong><\/td>\nMarketingov\u00e1 komunikace<\/strong><\/td>\n\u00a010. 2. 2022<\/td>\n<\/tr>\n
\u00a02<\/strong><\/td>\nPolitick\u00fd marketing
<\/span><\/strong><\/td>\n		10. 5. 2022<\/td>\n<\/tr>\n
\u00a03<\/strong><\/td>\nCirkul\u00e1rn\u00ed ekonomika
<\/span><\/strong><\/td>\n		\u00a010. 8. 2022<\/td>\n<\/tr>\n
\u00a04<\/td>\nMarketingov\u00fd v\u00fdzkum<\/strong><\/td>\n10. 10. 2022<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Marketing a komunikace \u010d. 4
<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

OBSAH<\/strong><\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

\u00davodn\u00edk <\/strong>\u00a0<\/em>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

ESOMAR kongres 2022: mnoho ot\u00e1zek a\u00a0jen n\u011bkter\u00e9 zodpov\u011bzen\u00e9 \u00a0<\/strong>
Ing. Hana Huntov\u00e1<\/p>\n

B2B nen\u00ed B2C. V marketingu, ani ve v\u00fdzkumech\u00a0\u00a0\u00a0 <\/strong>
Ing. Petr Fusek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

STEM\/MARK na ja\u0159e roku 2022 spustil projekt V\u00fdzkum pro byznys<\/strong>
Ing. Kl\u00e1ra Horzinkov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u201eAd hoc“ v\u00fdzkum versus pr\u016fb\u011b\u017en\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed<\/strong>
Ing. Jan Sp\u00e1\u010dil\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

„The Best Marketing is Education“ Jsou z\u00e1kazn\u00edci p\u0159\u00edstupni vzd\u011bl\u00e1vac\u00edmu
obsahu aneb eduka\u010dn\u00ed marketing v\u00a0datech<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0<\/p>\n

Kreativita a\u00a0jej\u00ed role v\u00a0procesu prevence v\u00fdvoje nohou u\u00a0d\u011bt\u00ed<\/strong>
<\/em>Ing. Radomila Soukalov\u00e1, PhD. \u00a0<\/p>\n

Pohled lid\u00ed a\u00a0pohled statistiky\u00a0<\/strong>
Kombinov\u00e1n\u00ed r\u016fzn\u00fdch typ\u016f dat v\u00a0marketingov\u00e9m v\u00fdzkumu\u00a0<\/strong>
Mgr. Martin Volek\u00a0\u00a0\u00a0<\/p>\n

I venkovn\u00ed reklamu m\u016f\u017eete m\u011b\u0159it\u00a0 <\/strong>\u00a0<\/em>
Michal Tich\u00fd\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

MARKET\u00c9R ROKU JI\u017d POOSMN\u00c1CT\u00c9 – P\u0159ihlaste sv\u00e9 kandid\u00e1ty do sout\u011b\u017ee!<\/strong> \u00a0\u00a0<\/p>\n

Volebn\u00ed predikce aneb jak zn\u00e1t v\u00fdsledky voleb d\u0159\u00edve ne\u017e ostatn\u00ed\u00a0<\/strong>
Mgr. Radek Pile\u010dek, Bc. Mat\u011bj \u0160imlovi\u010d \u00a0<\/p>\n

Influencer monitor \u2013 periodick\u00fd v\u00fdzkum osobnost\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong>
Doc. Mgr. Radek Tahal, Ph.D. a\u00a0doc. Ing. Miroslav Karl\u00ed\u010dek, Ph.D. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Influence\u0159i, propagace a\u00a0dobro\u010dinnost v\u00a0datech \u010desk\u00fdch i\u00a0zahrani\u010dn\u00edch v\u00fdzkum\u016f<\/strong>
<\/em>Eli\u0161ka Morochovi\u010dov\u00e1, Krist\u00fdna Kamlarov\u00e1<\/p>\n

Recenze: Cirkul\u00e1rn\u00ed ekonomie a\u00a0ekonomika <\/strong>
Prof. Ing. Jarom\u00edr Veber, CSc., Ing. Petra Kr\u00e1lov\u00e1, Ph.D.<\/p>\n

Z PRAXE: Cesta k\u00a0n\u00e1kupu elektrospot\u0159ebi\u010d\u016f u\u00a0z\u00e1kazn\u00edk\u016f v\u00a0Praze a\u00a0okol\u00ed<\/strong>
<\/em>Lenka Maste\u0161ov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Recenze: Jak zach\u00e1zet s\u00a0psychologi\u00ed v\u00a0reklam\u011b\u00a0<\/strong>
<\/em>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>\n

ZE \u017dIVOTA \u010cMS <\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Marketing a komunikace \u010d. 3
<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

OBSAH<\/strong><\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

\u00davodn\u00edk <\/strong>
Ing. Tom\u00e1\u0161 David\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Do roku 2040 rozto\u010d\u00ed ekonomiku Cirkul\u00e1rn\u00ed \u010cesko<\/strong>
Ond\u0159ej Charv\u00e1t \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Odpov\u011bdnost a\u00a0udr\u017eitelnost v\u00a0e-commerce a\u00a0prodeji elektrospot\u0159ebi\u010d\u016f<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
doc. Mgr. Ing. Olga Dol\u00ednkov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Lidl se chov\u00e1 odpov\u011bdn\u011b<\/strong>
Tom\u00e1\u0161 Myler\u00a0\u00a0\u00a0\u00a0<\/p>\n

Pln\u011bn\u00ed c\u00edl\u016f esg pom\u00e1h\u00e1 prodejn\u00edm v\u00fdsledk\u016fm\u00a0<\/strong>
Lucie Brychtov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Spole\u010densk\u00e1 odpov\u011bdnost – glob\u00e1ln\u00ed t\u00e9ma\u00a0<\/strong>
Ing. Tereza Novosadov\u00e1 Ocetkov\u00e1<\/p>\n

Udr\u017eitelnost z\u00a0pohledu spole\u010dnosti Coca-Cola HBC \u010cesko a\u00a0Slovensko<\/strong>
V\u00e1clav Koukol\u00ed\u010dek<\/p>\n

Z PRAXE: Radegast \u2013 \u00faspora vody a\u00a0udr\u017eitelnost sou\u010d\u00e1st\u00ed zna\u010dky<\/strong>
Ing. Luk\u00e1\u0161 Klapil\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Z PRAXE: Kovo\u0161rot Suda a\u00a0Rockerka roku-p\u0159\u00edklad efektivn\u00edho sponzoringu<\/strong>
Martina Nov\u00e1kov\u00e1<\/p>\n

Z PRAXE: Systematick\u00fd rozvoj t\u0159\u00edd\u011bn\u00ed a\u00a0recyklace odpadu a\u00a0jeho marketing<\/strong>
Lucie M\u00fcllerov\u00e1<\/p>\n

Z PRAXE: Nov\u00e9 mo\u017enosti marketingov\u00e9 komunikace ve zdravotnictv\u00ed\u00a0<\/strong>
\u2013 guerilla marketing <\/strong>
MUDr., Bc. Jana Kafkov\u00e1, MSc., MBA. a\u00a0 Mgr., Mgr., Bc. Pavl\u00edna Z\u00edmov\u00e1<\/p>\n

ROZHOVOR s\u00a0Jitkou Vysekalovou: Psychologie reklamy: Pop\u00e1t\u00e9!<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Marketingov\u00fd glos\u00e1\u0159 <\/strong><\/p>\n

Recenze:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\u010ceskoslovensk\u00e1 republika 1938 – prvn\u00ed ministr propagandy<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Ohlasy na Market\u00e9ra roku 2021<\/strong><\/p>\n

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

Marketing a komunikace \u010d. 2
<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

OBSAH<\/strong><\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

\u00davodn\u00edk<\/strong>
PhDr. Nad\u011b\u017eda Krohov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

POLITICK\u00dd MARKETING<\/strong>
P\u0159edvolebn\u00ed v\u00fdzkumy: pln\u00edme si \u00fakoly
Ing. Hana Huntov\u00e1<\/p>\n

Vybran\u00e9 pr\u00edstupy k technol\u00f3gi\u00e1m politick\u00e9ho marketingu<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
PhDr. Du\u0161an \u0160trauss, PhD.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Volebn\u00ed modely: Alchymie s \u010d\u00edsly nebo funguj\u00edc\u00ed p\u0159edpov\u011b\u010f voleb?
<\/strong>Mgr. Michal Korma\u0148\u00e1k<\/p>\n

GLOSA: Jak vid\u00ed \u010ce\u0161i politickou reklamu?
<\/strong>Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Politick\u00fd marketing a sport: syst\u00e9mov\u00e9 aspekty
<\/strong>Doc. RNDr. Bohum\u00edr \u0160t\u011bdro\u0148, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

GLOSA: Etika a politika
<\/strong>Ing. Ji\u0159\u00ed Mike\u0161\u00a0\u00a0\u00a0 14<\/p>\n

PERSON\u00c1LN\u00cd MARKETING
<\/strong>Mgr. Simona Caidlerov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

N\u00e1bor v dob\u011b krize<\/strong>
Petra Nul\u00ed\u010dkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18<\/p>\n

Z PRAXE: Red Hat podporuje rozvoj talent\u016f<\/strong>
\u0160\u00e1rka Vernerov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Z PRAXE: GoodGroup aneb recruitment jinak<\/strong>
Ing. Petra Vrbov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Z PRAXE: Pracovn\u00ed trh proch\u00e1z\u00ed z\u00e1sadn\u00edmi zm\u011bnami. Pro firmy to je velk\u00e1 p\u0159\u00edle\u017eitost<\/strong>
Anastasiya Sabadosh<\/p>\n

Glos\u00e1\u0159 <\/strong>
PhDr. Ladislava Knihov\u00e1, MBA<\/p>\n

Recenze:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Politick\u00fd marketing = pochopen\u00ed trend\u016f v\u00fdvoje spole\u010dnosti<\/strong>
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

MARKET\u00c9R ROKU 2021<\/strong> ofici\u00e1ln\u00ed vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f sout\u011b\u017ee<\/p>\n

Ze \u017eivota \u010cMS \u00a0\u00a0
<\/strong><\/p>\n

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Marketing a komunikace \u010d. 1<\/strong><\/h3>\n

\"\"<\/a>\u00a0 <\/strong><\/p>\n

OBSAH<\/strong><\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/b><\/p>\n

<\/p>\n

\u00davodn\u00edk<\/strong>
Ing. Petr Uchytil, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

\u010ce\u0161i a\u00a0reklama 2022<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

Reklamn\u00ed trh \u010cR v\u00a0roce 2021<\/strong>\u00a0\u00a0\u00a0\u00a0
Eli\u0161ka Morochovi\u010dov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

\u00dasp\u011b\u0161n\u00e9 firmy v B2B si uv\u011bdomuj\u00ed v\u00fdznam zna\u010dky.
Pro ostatn\u00ed p\u0159in\u00e1\u0161\u00edme statistiky, \u017ee tomu tak je\u2026<\/strong>
PhDr. Tom\u00e1\u0161 Soukup, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

Vydavatel\u00e9 p\u0159ekonali pandemickou krizi i bez adresn\u00e9 pomoci<\/strong>
PhDr. Jan Pochman\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

Pr\u016fmysl, obchod a reklamn\u00ed poradna\u00a0<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>\n

<\/p>\n

Z PRAXE: \u010cEPS: Na\u0161e cesta k nov\u00e9mu konceptu vizu\u00e1ln\u00ed komunikace \u00a0<\/strong>
Mgr. Hana Kl\u00edmov\u00e1, Mgr. Eva Ke\u0159kov\u00e1\u00a0\u00a0<\/p>\n

<\/p>\n

Z PRAXE: Z\u00e1klady zna\u010dky zam\u011bstnavatele<\/strong>
Petr Hovorka<\/p>\n

<\/p>\n

Z PRAXE: Marketing nen\u00ed jenom hezk\u00fd vizu\u00e1l<\/strong>
Ing. Libor \u0160lik\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

EXPO 2020 DUBAJ
personalizovan\u00fd engagement marketing v\u00a0modern\u00edm v\u00fdstavnictv\u00ed<\/strong>PhDr. Ladislava Knihov\u00e1, MBA \u00a0<\/p>\n

<\/p>\n

Ka\u017ed\u00fd m\u00e1 sv\u00e9 komfortn\u00ed bubliny<\/strong>
Ing. Radek Hofman\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

Kdy\u017e m\u00e1 studium smysl, pak studenty bav\u00ed!<\/strong>
Ing. Kate\u0159ina Kantorov\u00e1, Ph.D.<\/p>\n

<\/p>\n

Marketingov\u00fd glos\u00e1\u0159 <\/strong>\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

Recenze <\/strong>Ikonick\u00fd oh\u00fdban\u00fd n\u00e1bytek TON a\u00a0reklama<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>\n

<\/p>\n

GLOSA: Ned\u00e1 se na to d\u00edvat <\/strong>Ing. Ji\u0159\u00ed Mike\u0161<\/p>\n

<\/p>\n

Ze \u017eivota \u010cMS<\/strong><\/p>\n

<\/p>\n

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>\n

<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0 Marketing a komunikace \u2013t\u00e9mata \u010dasopisu pro rok 2022 \u010d\u00edslo \u00a0t\u00e9ma\u00a0 odevzd\u00e1n\u00edrukopisu\u00a0 \u00a01 Marketingov\u00e1 komunikace \u00a010. 2. 2022 \u00a02 Politick\u00fd marketing 10. 5. 2022 \u00a03 Cirkul\u00e1rn\u00ed ekonomika \u00a010. 8. 2022 \u00a04 Marketingov\u00fd v\u00fdzkum 10. 10. 2022 Marketing a komunikace \u010d. 4 OBSAH on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde \u00davodn\u00edk \u00a0Doc. … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/6577"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=6577"}],"version-history":[{"count":36,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/6577\/revisions"}],"predecessor-version":[{"id":8554,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/6577\/revisions\/8554"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=6577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}