{"id":643,"date":"2018-10-16T13:06:01","date_gmt":"2018-10-16T11:06:01","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=643"},"modified":"2022-02-10T17:54:00","modified_gmt":"2022-02-10T16:54:00","slug":"informace","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/vzdelavani\/certifikace\/informace\/","title":{"rendered":"Informace"},"content":{"rendered":"\t\t
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Co jsou certifikace<\/strong><\/span><\/h2>

\"Certifikace<\/strong><\/span><\/h2>

Certifikace<\/strong> je postavena na praktick\u00fdch dovednostech, zku\u0161enostech, celkov\u00e9m v\u00fdsledku dosavadn\u00ed pr\u00e1ce, a\u0165 u\u017e v podnic\u00edch nebo vzd\u011bl\u00e1vac\u00edch instituc\u00edch. Ka\u017ed\u00fd kandid\u00e1t mus\u00ed prok\u00e1zat praktick\u00e9 schopnosti, tedy nap\u0159\u00edklad zobrazit re\u00e1ln\u00fd stav firmy, stanovit jej\u00ed marketingovou diagn\u00f3zu, prov\u00e9st praktick\u00fd v\u00fdzkum apod. Certifikace<\/strong> prob\u00edhaj\u00ed zpravidla jedenkr\u00e1t ro\u010dn\u011b na podzim<\/strong>.<\/p>

\"\"<\/strong><\/h2>

C\u00edlem certifika\u010dn\u00edho \u0159\u00edzen\u00ed je:<\/p>

\u00b7 pomoci marketingov\u00fdm odborn\u00edk\u016fm osvojit si modern\u00ed styl marketingov\u00e9ho my\u0161len\u00ed jako z\u00e1klad vysok\u00e9 osobn\u00ed efektivity;<\/strong><\/p>

\u00b7 zv\u00fd\u0161it marketingovou v\u00fdkonnost podnik\u016f k rozvoji marketingov\u00e9 strategie;<\/strong><\/p>

\u00b7 pomoci zkvalitn\u011bn\u00ed tvorby a realizace podnikov\u00e9 marketingov\u00e9 strategie;<\/strong><\/p>

\u00b7 umo\u017enit marketingov\u00fdm odborn\u00edk\u016fm prok\u00e1zat svou kvalifikaci a z\u00edskat certifik\u00e1t k form\u00e1ln\u00edmu uzn\u00e1n\u00ed profesn\u00ed zp\u016fsobilosti;<\/strong><\/p>

\u00b7 zabezpe\u010dit jednotn\u00e9, objektivn\u00ed a kontrolovateln\u00e9 postupy posuzov\u00e1n\u00ed profesn\u00ed zp\u016fsobilosti;<\/strong><\/p>

\u00b7 p\u0159isp\u011bt k pos\u00edlen\u00ed d\u016fv\u011bry v odbornou i etickou profesionalitu dr\u017eitel\u016f certifik\u00e1t\u016f<\/strong><\/p>

Certifika\u010dn\u00ed centrum \u010cMS – p\u0159ihl\u00e1\u0161ka nn<\/a>
pravidla certifikacniho rizeni 2015 nn<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Co jsou certifikace Certifikace je postavena na praktick\u00fdch dovednostech, zku\u0161enostech, celkov\u00e9m v\u00fdsledku dosavadn\u00ed pr\u00e1ce, a\u0165 u\u017e v podnic\u00edch nebo vzd\u011bl\u00e1vac\u00edch instituc\u00edch. Ka\u017ed\u00fd kandid\u00e1t mus\u00ed prok\u00e1zat praktick\u00e9 schopnosti, tedy nap\u0159\u00edklad zobrazit re\u00e1ln\u00fd stav firmy, stanovit jej\u00ed marketingovou diagn\u00f3zu, prov\u00e9st praktick\u00fd v\u00fdzkum apod. Certifikace prob\u00edhaj\u00ed zpravidla jedenkr\u00e1t ro\u010dn\u011b na podzim. C\u00edlem certifika\u010dn\u00edho \u0159\u00edzen\u00ed je: \u00b7 pomoci marketingov\u00fdm … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":634,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/643"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":9,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/643\/revisions"}],"predecessor-version":[{"id":6163,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/643\/revisions\/6163"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/634"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}