{"id":4957,"date":"2021-05-20T11:28:15","date_gmt":"2021-05-20T09:28:15","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=4957"},"modified":"2022-03-31T18:19:37","modified_gmt":"2022-03-31T16:19:37","slug":"rocnik-2021","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/casopis\/rocnik-2021\/","title":{"rendered":"Ro\u010dn\u00edk 2021"},"content":{"rendered":"\t\t
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\"\"<\/strong>\u00a0 \"\"<\/strong>\u00a0 \"\"<\/strong>\u00a0 \"\"<\/strong><\/h3>

Marketing a komunikace \u2013
t\u00e9mata \u010dasopisu pro rok 2021<\/strong><\/h2>
\u010d\u00edslo<\/strong><\/td>\u00a0t\u00e9ma\u00a0<\/strong><\/td>odevzd\u00e1n\u00ed
rukopisu\u00a0<\/strong><\/td><\/tr>
\u00a01<\/td>Marketingov\u00e1 komunikace<\/strong><\/td>\u00a010. 2. 2021<\/td><\/tr>
\u00a02<\/strong><\/td>Spole\u010densk\u00e1 odpov\u011bdnost firem a marketing v sou\u010dasn\u00e9 dob\u011b<\/span><\/strong><\/td>10. 5. 2021<\/td><\/tr>
\u00a03<\/strong><\/td>On-line marketing a jeho mo\u017enosti a meze<\/span><\/strong><\/td>\u00a010. 8. 2021<\/td><\/tr>
\u00a04<\/td>Marketingov\u00fd v\u00fdzkum<\/strong><\/td>\u00a030. 10. 2021<\/td><\/tr><\/tbody><\/table>

\"\"<\/strong><\/h3>

Marketing a komunikace \u010d. 4
<\/strong><\/h3>

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>

OBSAH<\/strong><\/p>

\u00davodn\u00edk
<\/strong> Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>

ESOMAR Insights Festival 2021: osobn\u00ed shrnut\u00ed<\/strong>\u00a0\u00a0
Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0<\/p>

SIMAR: ohl\u00e9dnut\u00ed za rokem 2021<\/strong>\u00a0
Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0<\/p>

Kdy to v\u0161echno za\u010dalo<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

Influencer monitor \u2013 periodick\u00fd v\u00fdzkum osobnost\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong>
Doc. Mgr. Radek Tahal, Ph.D.<\/p>

Udr\u017eitelnost je trendy. Vyplat\u00ed se v\u0161ak firm\u00e1m?<\/strong>
Vybran\u00e9 v\u00fdsledky v\u00fdzkumu Ipsos CSR & Reputation Study
Mgr. Mark\u00e9ta Knebl\u00edkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

MARKETINGOV\u00dd GLOS\u00c1\u0158 <\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

Dopady pand\u00e9mie COVID-19 ako insight \u0161tudentsk\u00fdch kampan\u00ed<\/strong>
Doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD. Mgr. Veronika Szab\u00f3ov\u00e1, PhD.\u00a0\u00a0\u00a0<\/p>

Sm\u00ed\u0161en\u00fd m\u00f3d: testov\u00e1n\u00ed srovnatelnosti odpov\u011bd\u00ed<\/strong>
Mgr. Martin Lakom\u00fd, Ph.D., Mgr. Barbora Hubatkov\u00e1<\/p>

\u010cast\u00e9 chyby p\u0159i formulaci ot\u00e1zek v dotazn\u00edkov\u00fdch \u0161et\u0159en\u00edch<\/strong>
Ing. Petra Mart\u00ed\u0161kov\u00e1, Ph.D.<\/p>

Od prvn\u00ed p\u0159\u00edpadov\u00e9 studie uplynulo 100 let<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

e-MOTION: Moc neuromarketingu, em\u00f3ci\u00ed a virtu\u00e1lnej reality aneb \u010do prinieslo odborn\u00e9 kolokvium<\/strong>
Mgr. Veronika Szab\u00f3ov\u00e1, PhD.<\/p>

RECENZE \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Jak \u00fasp\u011b\u0161n\u011b vyjedn\u00e1vat a obchodovat?<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

ANKETA
CO SE TVO\u0158ILO V PET\u0158\u00cdNSK\u00c9M ATELI\u00c9RU?
ZE \u017dIVOTA \u010cMS <\/strong><\/p>

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>

\"\"<\/h3>

Marketing a komunikace \u010d. 3
<\/strong><\/h3>

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>

OBSAH<\/strong><\/p>

\u00davodn\u00edk – O digit\u00e1ln\u00ed budoucnosti, co u\u017e byla<\/strong>
Ing. Petr Uchytil, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

On-line prezentace nab\u00edz\u00ed zna\u010dk\u00e1m \u0159adu p\u0159\u00edle\u017eitost\u00ed, je efektivn\u00ed a p\u0159esn\u011b m\u011b\u0159iteln\u00e1<\/strong>\u00a0 Mgr. Aneta Kapuci\u00e1nov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

Digitalizace jako sou\u010d\u00e1st strategie SMB\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Bc. Jan Jan\u010da \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

Employer branding
<\/strong>Bc. Petra Nul\u00ed\u010dkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

Efektivn\u00ed m\u011b\u0159en\u00ed v\u00fdkonu internetov\u00e9 reklamy v \u00e9\u0159e bot\u016f<\/strong>
Martin Chalupn\u00edk, Jakub Ful\u00edn\u00a0\u00a0\u00a0<\/p>

adMeter \u2013 data pro integraci lok\u00e1ln\u00edho i glob\u00e1ln\u00edho on-linu s off-linem<\/strong>
Mgr. Josef Fi\u0161er<\/p>

Rok 2020 ve znamen\u00ed on-line \u017eivota p\u0159inesl rostouc\u00ed v\u00fddaje
do reklamy: 40 miliard K\u010d
<\/strong>Mgr. Tereza T\u016fmov\u00e1, MBA, Ing. Petr Kol\u00e1\u0159\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

Podcast marketing se zam\u011b\u0159en\u00edm na vzd\u011bl\u00e1vac\u00ed obsah<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0<\/p>

Virtu\u00e1lne a hybridn\u00e9 eventy \u2013 v\u00fdchodisko z n\u00fadze alebo udr\u017eate\u013en\u00fd trend?<\/strong>
Mgr. Edita \u0160trbov\u00e1, PhD.<\/p>

\u00davaha\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Od 2021 d\u00e1l: Pr\u00e1ce s daty a p\u0159\u00edli\u0161 mnoho obsahu<\/strong>
\u0160t\u011bp\u00e1n Feik\u00a0<\/p>

Z praxe\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kdy\u017e se v\u00e1m t\u00e9m\u011b\u0159 z hodiny na hodinu zastav\u00ed byznys<\/strong>
Ing. Milan \u0160m\u00edd\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>

Rozhovor \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 On-line audio a podcasting v \u010cR <\/strong><\/p>

Recenze <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 U\u010d\u00edc\u00ed se spole\u010dnost<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>

MARKETINGOV\u00dd GLOS\u00c1\u0158<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA<\/p>

V\u00fdsledky sout\u011b\u017ee Market\u00e9r roku 2020<\/strong><\/p>

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>

\u00a0<\/h3>

Marketing a komunikace \u010d. 2
<\/strong><\/h3>

\"\"<\/p>

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>

OBSAH<\/strong><\/p>

\u00davodn\u00edk \u2013<\/strong> Tradi\u010dn\u00ed CSR u\u017e nesta\u010d\u00ed<\/strong>\u00a0
doc. Ing. Marie Bohat\u00e1, CSc. \u00a0\u00a0<\/p>

Spole\u010densk\u00e1 odpov\u011bdnost a udr\u017eitelnost uprost\u0159ed pandemick\u00e9 krize\u00a0
<\/strong>Ing. Lucie M\u00e1dlov\u00e1, Ph.D.<\/p>

Z PRAXE: Udr\u017eitelnost v srdci byznysu podporuje dlouhodob\u00fd r\u016fst<\/strong>
Ing. Mgr. Magdalena Leimerov\u00e1<\/p>

Z PRAXE:\u00a0 Vy rozhodujete, my pom\u00e1h\u00e1me:
Grantov\u00fd program\u00a0na podporu komunit<\/strong>
Pavla Mike\u0161ov\u00e1<\/p>

ROZHOVOR: Emco chce d\u011bti namotivovat k pohybu<\/strong>\u00a0
rozhovor s Martinem Jahodou \u00a0<\/p>

Pandemie postavila pl\u00e1ny kampan\u00ed Greenpeace vzh\u016fru nohama<\/strong>
Bc. Luk\u00e1\u0161 Hr\u00e1bek<\/p>

Jak \u00fasp\u011b\u0161n\u011b komunikovat spole\u010denskou odpov\u011bdnost<\/strong>\u00a0
Ing. Marie Logrov\u00e1, Ph.D.<\/p>

Z PRAXE: D\u016fle\u017eitost spole\u010densk\u00e9 odpov\u011bdnosti firem pandemie jen potvrdila<\/strong>
Ing. Katar\u00edna Pale\u010dkov\u00e1<\/p>

Z PRAXE:\u00a0 R\u00e1mec pro funk\u010dn\u00ed implementaci CSR strategie<\/strong>
Mgr. Eli\u0161ka K\u00e1\u010derkov\u00e1, Ph.D., Mgr. Karol\u00edna Pil\u00e1tov\u00e1<\/p>

Veletrhy nezmiz\u00ed, vystavovatel\u00e9 jim v\u011b\u0159\u00ed v\u00edc ne\u017e p\u0159ed koronakriz\u00ed<\/strong>
Ing. Jaroslav B\u00edlek<\/p>

Z PRAXE:\u00a0 Firma OEZ s.r.o., stejn\u011b jako Siemens, db\u00e1 na minimalizaci\u00a0dopad\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong>
Linh Giang Phamov\u00e1<\/p>

K DISKUZI: Udr\u017eitelnost?<\/strong>
Ing. Ji\u0159\u00ed Mike\u0161<\/p>

K DISKUZI: Boj proti desinformac\u00edm<\/strong>
doc. Ing. Michael Kroh, CSc.<\/p>

GLOSA: V\u00fdznam spole\u010densk\u00e9 odpov\u011bdnosti firem \u2013 co vypl\u00fdv\u00e1 z v\u00fdzkum\u016f IPSOS?<\/strong><\/p>

Recenze:\u00a0 Sv\u011bt i n\u00e1\u0161 \u017eivot se z\u00e1sadn\u011b m\u011bn\u00ed<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>

Marketing a komunikace \u010d. 1<\/strong><\/h3>

\"\"<\/strong><\/p>

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>

OBSAH<\/strong><\/p>

\u010ce\u0161i a reklama 2021<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>

\u00davodn\u00edk <\/strong>
P\u011bt a p\u016fl metru \u0161\u00edlenstv\u00ed, nebo nad\u011bje?<\/strong>
Mgr. Pavel Brabec<\/p>

Nen\u00ed nad \u017eiv\u00fd kontakt se z\u00e1kazn\u00edkem<\/strong>
Daniel Jesensk\u00fd, Ph.D., MSc., MBA<\/p>

Nezvl\u00e1dnut\u00e1 pandemie a nezvl\u00e1dnut\u00e1 krizov\u00e1 komunikace<\/strong>
(Jak z toho bl\u00e1ta ven?)
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0<\/p>

Kreat\u00edvne formovanie a komunikovanie potrieb<\/strong>
Prof. PhDr. Hana Pravdov\u00e1, Ph.D., doc. PhDr. Zora Hud\u00edkov\u00e1, Ph.D.<\/p>

Z PRAXE: On-line komunikace jako podpora obchodu v dob\u011b covidov\u00e9<\/strong>
Ing. David \u0158\u00edha, Ph.D., MBA,\u00a0 Bc. Tom\u00e1\u0161 Havran<\/p>

Koncentrace a fragmentace m\u00e9di\u00ed v \u010cesku, duopol na trhu medi\u00e1ln\u00edch zastupitelstv\u00ed<\/strong>
Ing. Milan Postler, Ph.D.<\/p>

Kdo je v\u00edt\u011bzem koronavirov\u00e9 krize ve sv\u011bt\u011b m\u00e9di\u00ed? PODCAST!<\/strong>
Ing. Monika Menzlov\u00e1\u00a0<\/p>

Marketingov\u00e1 komunikace<\/strong>
Ing. Pavel Pastorek<\/p>

Digit\u00e1lne technol\u00f3gie ako prostriedok naplnenia tradi\u010dn\u00e9ho
poslania umenia (nielen) v \u010dase glob\u00e1lnej pand\u00e9mie Covid-19<\/strong>
Mgr. Dana Hodinkov\u00e1, Ph.D., PhDr. O\u013ega P\u00fachovsk\u00e1, Ph.D.\u00a0\u00a0<\/p>

Vzd\u011bl\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f spat\u0159ilo sv\u011btlo sv\u011bta p\u0159ed 125 lety
aneb po\u010d\u00e1tky eduka\u010dn\u00ed marketingov\u00e9 strategie<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA<\/p>

GLOSA: Jak komunikujeme na\u0161i zemi<\/strong><\/p>

Z PRAXE:\u00a0 Rebranding ve dvou kolech<\/strong>
Martina Weberov\u00e1\u00a0<\/p>

Recenze :\u00a0 M\u00f3da, udr\u017eitelnost a komunikace<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>

\u00a0Ohlasy na Market\u00e9ra 2019\u00a0<\/strong><\/p>

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0 Marketing a komunikace \u2013t\u00e9mata \u010dasopisu pro rok 2021 \u010d\u00edslo \u00a0t\u00e9ma\u00a0 odevzd\u00e1n\u00edrukopisu\u00a0 \u00a01 Marketingov\u00e1 komunikace \u00a010. 2. 2021 \u00a02 Spole\u010densk\u00e1 odpov\u011bdnost firem a marketing v sou\u010dasn\u00e9 dob\u011b 10. 5. 2021 \u00a03 On-line marketing a jeho mo\u017enosti a meze \u00a010. 8. 2021 \u00a04 Marketingov\u00fd v\u00fdzkum \u00a030. 10. 2021 Marketing a komunikace \u010d. 4 on-line … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/4957"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4957"}],"version-history":[{"count":42,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/4957\/revisions"}],"predecessor-version":[{"id":7217,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/4957\/revisions\/7217"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/41"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}