{"id":366,"date":"2018-10-15T12:20:46","date_gmt":"2018-10-15T10:20:46","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=366"},"modified":"2019-02-26T23:38:32","modified_gmt":"2019-02-26T22:38:32","slug":"zlin","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/uvod\/regionalni-kluby\/zlin\/","title":{"rendered":"Zl\u00edn"},"content":{"rendered":"\t\t
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Zl\u00edn nezap\u0159e Moravu<\/strong><\/span><\/h2>\n

Kolem Zl\u00edna<\/strong> se sice vinic moc nenajde (respektive tam nejsou \u017e\u00e1dn\u00e9), ale to neznamen\u00e1, \u017ee by m\u00edstn\u00ed obyvatel\u00e9 a market\u00e9\u0159i nem\u011bli ke vz\u00e1cn\u00e9mu moku kladn\u00fd vztah. To se ostatn\u011b projevilo p\u0159i n\u011bkolika semin\u00e1\u0159\u00edch a klubov\u00fdch setk\u00e1n\u00edch<\/strong>, kter\u00e9 p\u0159ekro\u010dily nejen hranice m\u011bsta, ale dokonce i regionu. V p\u0159\u00edjemn\u00e9m prost\u0159ed\u00ed, kter\u00e9 poskytli morav\u0161t\u00ed vina\u0159i, se konala spole\u010dn\u00e1 sezen\u00ed, jejich\u017e c\u00edlem nebyla v\u017edy jen ochutn\u00e1vka a hodnocen\u00ed mimo\u0159\u00e1dn\u00fdch p\u0159\u00edrodn\u00edch produkt\u016f, ale v\u00e1\u017en\u00e9 debaty zab\u00fdvaj\u00edc\u00ed se marketingov\u00fdmi strategiemi a hled\u00e1n\u00edm nov\u00fdch cest<\/strong> na dom\u00e1c\u00ed i zahrani\u010dn\u00ed trhy, kde jsou moravsk\u00e9 vina\u0159sk\u00e9 produkty st\u00e1le v\u00edce cen\u011bny.<\/h3>\n

P\u0159edseda RK Zl\u00edn<\/strong> p\u016fsob\u00ed v\u00a0akademick\u00e9m prost\u0159ed\u00ed ji\u017e \u010dtvrtstolet\u00ed. P\u0159edn\u00e1\u0161\u00ed p\u0159edev\u0161\u00edm Marketing a Marketingovou komunikaci<\/strong>. P\u0159ed t\u00edm deset let p\u016fsobil v\u00a0pivovarstv\u00ed a t\u0159i roky v\u00a0JZD AK Slu\u0161ovice. Zde za\u010d\u00ednal v\u00a0biochemick\u00e9m provozu BIO II a za rok jako vedouc\u00ed provozu a z\u00e1stupce \u0159editele z\u00e1vodu MOSYV II (Modern\u00ed syst\u00e9m v\u00fd\u017eivy).<\/p>\n

Region\u00e1ln\u00ed klub \u010cMS ve Zl\u00edn\u011b<\/strong> by se cht\u011bl zam\u011b\u0159it na intenzivn\u011bj\u0161\u00ed spolupr\u00e1ci s\u00a0podniky z\u00a0regionu a org\u00e1ny ve\u0159ejn\u00e9 spr\u00e1vy. Snahou je, aby setk\u00e1n\u00ed prob\u00edhala p\u0159\u00edmo ve firm\u00e1ch, kde by po kr\u00e1tk\u00e9 exkurzi n\u00e1sledovalo posezen\u00ed s\u00a0marketingov\u00fdm veden\u00edm firmy.<\/p>\n

V\u00a0leto\u0161n\u00edm roce nebude tradi\u010dn\u00ed Den marketingu<\/strong>, kter\u00fd se konal v\u00a0letech 2012, 2014 a 2016. D\u016fvodem je rekonstrukce auly Univerzity Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b, kde se tato akce v\u017edy konala, nebo\u0165 zde je v\u00edce ne\u017e 400 m\u00edst. Soust\u0159ed\u00edme se na men\u0161\u00ed klubov\u00e9 akce, kter\u00e9 nejsou n\u00e1ro\u010dn\u00e9 na technick\u00e9 z\u00e1zem\u00ed.<\/p>\n

Pravideln\u00e1 aktivita Den marketingu viz zvl\u00e1\u0161tn\u00ed rubrika<\/strong><\/p>\n

\"\"\u00a0 \"\"\u00a0 \"\"<\/p>\n\n

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Zl\u00edn nezap\u0159e Moravu Kolem Zl\u00edna se sice vinic moc nenajde (respektive tam nejsou \u017e\u00e1dn\u00e9), ale to neznamen\u00e1, \u017ee by m\u00edstn\u00ed obyvatel\u00e9 a market\u00e9\u0159i nem\u011bli ke vz\u00e1cn\u00e9mu moku kladn\u00fd vztah. To se ostatn\u011b projevilo p\u0159i n\u011bkolika semin\u00e1\u0159\u00edch a klubov\u00fdch setk\u00e1n\u00edch, kter\u00e9 p\u0159ekro\u010dily nejen hranice m\u011bsta, ale dokonce i regionu. V p\u0159\u00edjemn\u00e9m prost\u0159ed\u00ed, kter\u00e9 poskytli morav\u0161t\u00ed vina\u0159i, … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":298,"menu_order":80,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/366"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":20,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/366\/revisions"}],"predecessor-version":[{"id":2850,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/366\/revisions\/2850"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/298"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}