{"id":3028,"date":"2019-03-14T14:00:20","date_gmt":"2019-03-14T13:00:20","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=3028"},"modified":"2020-03-02T15:33:56","modified_gmt":"2020-03-02T14:33:56","slug":"kreativni-strategie-strategie-kreativity","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/kreativni-strategie-strategie-kreativity\/","title":{"rendered":"KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY pokra\u010dov\u00e1n\u00ed 2020"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3028\" class=\"elementor elementor-3028 elementor-bc-flex-widget\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76bcef87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76bcef87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-417028f5\" data-id=\"417028f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408ecfd4 elementor-widget elementor-widget-text-editor\" data-id=\"408ecfd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h2><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-3240\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/01-KON2019-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/01-KON2019-300x200.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/01-KON2019-75x50.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/01-KON2019-768x512.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/01-KON2019-1024x683.jpg 1024w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/01-KON2019.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-3241\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/02-KON2019-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/02-KON2019-300x200.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/02-KON2019-75x50.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/02-KON2019-768x511.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/02-KON2019.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-3242\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/03-KON2019-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/03-KON2019-300x200.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/03-KON2019-75x50.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/03-KON2019-768x511.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/03-KON2019-1024x681.jpg 1024w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/03-KON2019.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3243\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/04-KON2019-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/04-KON2019-300x200.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/04-KON2019-75x50.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/04-KON2019-768x512.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/04-KON2019-1024x683.jpg 1024w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/04-KON2019.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3244\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/05-KON2019-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/05-KON2019-300x200.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/05-KON2019-75x50.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/05-KON2019-768x511.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/05-KON2019-1024x681.jpg 1024w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/05-KON2019.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3245\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/06-KON2019-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/06-KON2019-300x200.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/06-KON2019-75x50.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/06-KON2019-768x511.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/06-KON2019-1024x681.jpg 1024w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/06-KON2019.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3246\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/image001.png\" alt=\"\" width=\"192\" height=\"29\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/image001.png 192w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/05\/image001-75x11.png 75w\" sizes=\"(max-width: 192px) 100vw, 192px\" \/><br \/>Mezin\u00e1rodn\u00ed v\u011bdeck\u00e1 konference naplnila o\u010dek\u00e1v\u00e1n\u00ed<\/strong><\/h2>\n<p>\u00davodn\u00ed akc\u00ed roku 2019, do ni\u017e se KUM-\u010cMS zapojil jako spoluorganiz\u00e1tor, se stala mezin\u00e1rodn\u00ed v\u011bdeck\u00e1 konference na t\u00e9ma KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY, po\u0159\u00e1dan\u00e1 Vysokou \u0161kolou kreativn\u00ed komunikace dne 25. dubna 2019 v Praze.<\/p>\n<p>V r\u00e1mci \u00favodn\u00edho plen\u00e1rn\u00edho jedn\u00e1n\u00ed a dvou jednac\u00edch sekc\u00ed, zazn\u011blo celkem 23 zaj\u00edmav\u00fdch a z odborn\u00e9ho hlediska podn\u011btn\u00fdch p\u0159edn\u00e1\u0161ek spojen\u00fdch s \u0161irok\u00fdmi diskusemi, kdy udr\u017een\u00ed \u010dasov\u00e9ho rozpisu bylo pro moder\u00e1tory n\u00e1ro\u010dn\u00fdm \u00fakolem. Potvrdilo se tak, \u017ee t\u00e9mata t\u00e9to konference spojen\u00e1 s \u0161irokou oblast\u00ed kreativn\u00edho pr\u016fmyslu, stejn\u011b jako p\u0159edn\u00e1\u0161ej\u00edc\u00ed z akademick\u00e9ho prost\u0159ed\u00ed i praxe, byly volen\u00e9 spr\u00e1vn\u011b a v souladu s aktu\u00e1ln\u00edmi trendy a pot\u0159ebami.<\/p>\n<p>Akce se uskute\u010dnila za \u00fa\u010dasti v\u00edce ne\u017e pades\u00e1ti z\u00e1stupc\u016f dev\u00edti vysok\u00fdch \u0161kol z \u010cR a Slovenska, v p\u0159\u00edjemn\u00fdch a modern\u011b rekonstruovan\u00fdch prostor\u00e1ch V\u0160KK v Praze na Pankr\u00e1ci. Kr\u00e1sn\u00e9 jarn\u00ed po\u010das\u00ed nav\u00edc podtrhlo atmosf\u00e9ru zejm\u00e9na z\u00e1v\u011bre\u010dn\u00e9 neform\u00e1ln\u00ed rozpravy u dobr\u00e9ho v\u00edna a chutn\u00e9ho ob\u010derstven\u00ed.<\/p>\n<p>Leto\u0161n\u00ed prvn\u00ed ro\u010dn\u00edk setk\u00e1n\u00ed odborn\u00edk\u016f z oblasti kreativn\u00ed komunikace polo\u017eil dobr\u00fd z\u00e1klad pro novou tradici mezin\u00e1rodn\u00edch v\u011bdeck\u00fdch konferenc\u00ed po\u0159\u00e1dan\u00fdch dynamicky se rozv\u00edjej\u00edc\u00ed V\u0160KK, \u010ceskou marketingovou spole\u010dnost\u00ed, jej\u00edm profesn\u00edm klubem KUM-\u010cMS a dal\u0161\u00edmi partnery z \u0159ad dom\u00e1c\u00edch i zahrani\u010dn\u00edch vysok\u00fdch \u0161kol.<\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"color: #3366ff;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3040\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/image001-300x57.gif\" alt=\"\" width=\"300\" height=\"57\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/image001-300x57.gif 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/image001-75x14.gif 75w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/span><\/h2>\n<h2><span style=\"color: #3366ff;\"><strong>KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY<\/strong><\/span><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h4><strong>Mil\u00e9 kolegyn\u011b a kolegov\u00e9, p\u0159\u00e1tel\u00e9 na\u0161eho klubu,<\/strong><\/h4>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>dovolte, abychom v\u00e1s pozvali k\u00a0\u00fa\u010dasti na na\u0161\u00ed prvn\u00ed leto\u0161n\u00ed akci. <strong>Vysok\u00e1 \u0161kola kreativn\u00ed komunikace (V\u0160KK)<\/strong> p\u0159ipravila <strong>ve spolupr\u00e1ci s\u00a0na\u0161im klubem KUM-\u010cMS<\/strong>, AKA \u2013 Asociac\u00ed komunika\u010dn\u00edch agentur \u010cR a A\u010cRA MK \u2013 Asociac\u00ed \u010desk\u00fdch reklamn\u00edch agentur &#8211; marketingov\u00e9 komunikace, na den <strong>25. dubna 2019<\/strong> (\u010dtvrtek)<strong> mezin\u00e1rodn\u00ed v\u011bdeckou konferenci <\/strong><strong>KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY<\/strong>. C\u00edlem tohoto setk\u00e1n\u00ed bude posouzen\u00ed ot\u00e1zek rozvoje oboru <strong>kreativn\u00ed marketingov\u00e9 komunikace<\/strong>, a to nejen z hlediska teorie, ale i z pohledu praxe.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Tato konference se uskute\u010dn\u00ed <strong>v\u00a0prostor\u00e1ch V\u0160KK v\u00a0Praze<\/strong>, Na Pankr\u00e1ci 420\/54, Praha 4 \u2013 Pankr\u00e1c, a <strong>k\u00a0registraci se m\u016f\u017eete zapsat ji\u017e nyn\u00ed<\/strong> na internetov\u00e9 adrese <strong><a href=\"https:\/\/www.vskk.cz\/cz\/vedecka-konference\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.vskk.cz\/cz\/vedecka-konference\/<\/a><\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Program konference bude obsahovat prezentaci vyzvan\u00fdch p\u0159edn\u00e1\u0161ek a jedn\u00e1n\u00ed ve dvou sekc\u00edch:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Strategie kreativity<\/strong> &#8211; kreativita jako n\u00e1stroj formov\u00e1n\u00ed sv\u011bta marketingov\u00e9 komunikace<\/li>\n<li><strong>Kreativn\u00ed strategie<\/strong> &#8211; uplatn\u011bn\u00ed kreativity v ka\u017edodenn\u00ed praxi marketingov\u00e9 komunikace<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Podrobn\u011bj\u0161\u00ed informace najdete v\u00a0na\u0161\u00ed pozv\u00e1nce (<strong>v p\u0159\u00edloze tohoto e-mailu<\/strong>) a <strong>na str\u00e1nk\u00e1ch V\u0160KK:<\/strong> <strong><a href=\"http:\/\/www.vskk.cz\" target=\"_blank\" rel=\"noreferrer noopener\">www.vskk.cz<\/a><\/strong><\/p>\n<p>T\u011b\u0161\u00edme se na Va\u0161\u00ed \u00fa\u010dast a p\u0159\u00ednosn\u00e9 setk\u00e1n\u00ed s\u00a0dal\u0161\u00edmi kolegy z\u00a0\u0159ad odborn\u00e9 ve\u0159ejnosti.<br \/><strong>Libor Ne\u010das <\/strong>\u2013 Klub u\u010ditel\u016f marketingu \u010cMS<br \/><strong>a t\u00fdm organiz\u00e1tor\u016f konference<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3089\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/Konf-VSKK-2019-1-300x212.gif\" alt=\"\" width=\"567\" height=\"401\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/Konf-VSKK-2019-1-300x212.gif 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/Konf-VSKK-2019-1-75x53.gif 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/Konf-VSKK-2019-1-768x542.gif 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/03\/Konf-VSKK-2019-1-1024x722.gif 1024w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mezin\u00e1rodn\u00ed v\u011bdeck\u00e1 konference naplnila o\u010dek\u00e1v\u00e1n\u00ed \u00davodn\u00ed akc\u00ed roku 2019, do ni\u017e se KUM-\u010cMS zapojil jako spoluorganiz\u00e1tor, se stala mezin\u00e1rodn\u00ed v\u011bdeck\u00e1 konference na t\u00e9ma KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY, po\u0159\u00e1dan\u00e1 Vysokou \u0161kolou kreativn\u00ed komunikace dne 25. dubna 2019 v Praze. V r\u00e1mci \u00favodn\u00edho plen\u00e1rn\u00edho jedn\u00e1n\u00ed a dvou jednac\u00edch sekc\u00ed, zazn\u011blo celkem 23 zaj\u00edmav\u00fdch a z odborn\u00e9ho &#8230; <a title=\"KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY pokra\u010dov\u00e1n\u00ed 2020\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/kreativni-strategie-strategie-kreativity\/\" aria-label=\"V\u00edce na KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY pokra\u010dov\u00e1n\u00ed 2020\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/3028"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=3028"}],"version-history":[{"count":20,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/3028\/revisions"}],"predecessor-version":[{"id":4113,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/3028\/revisions\/4113"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=3028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}