{"id":2811,"date":"2019-02-19T20:12:33","date_gmt":"2019-02-19T19:12:33","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=2811"},"modified":"2019-03-25T01:31:20","modified_gmt":"2019-03-25T00:31:20","slug":"kum-2019","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/kum-2019\/","title":{"rendered":"KUM 2019"},"content":{"rendered":"\t\t
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KUM 2019<\/strong><\/span><\/h2>\n

Pl\u00e1n akc\u00ed profesn\u00edho klubu KUM-\u010cMS na rok 2019<\/strong> <\/span><\/h3>\n\n

Stejn\u011b jako v\u00a0p\u0159ede\u0161l\u00fdch letech, pl\u00e1nuje i v\u00a0roce 2019<\/strong> Klub u\u010ditel\u016f marketingu \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong> \u0159adu zaj\u00edmav\u00fdch akc\u00ed a setk\u00e1n\u00ed.<\/h4>\n

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V\u00a0\u00favodu jara p\u0159ipravuje klub spole\u010dn\u011b s\u00a0Vysokou \u0161kolou kreativn\u00ed komunikace Praha<\/strong><\/span>, mezin\u00e1rodn\u00ed v\u011bdeckou konferenci s\u00a0n\u00e1zvem Strategie kreativity, kreativn\u00ed strategie<\/strong>. Tato akce se uskute\u010dn\u00ed ve \u010dtvrtek 25. dubna 2019<\/strong> v\u00a0prostor\u00e1ch V\u0160KK v\u00a0Praze Nusl\u00edch<\/strong> a bude prob\u00edhat ve dvou sekc\u00edch: Strategie kreativity \u2013 kreativita jako n\u00e1stroj formov\u00e1n\u00ed sv\u011bta marketingov\u00e9 komunikace<\/em> a Kreativn\u00ed strategie \u2013 uplatn\u011bn\u00ed kreativity v\u00a0ka\u017edodenn\u00ed praxi marketingov\u00e9 komunikace<\/em>.<\/h4>\n

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Jen o p\u00e1r t\u00fddn\u016f pozd\u011bji budou \u010dlenov\u00e9 a p\u0159\u00edznivci klubu zv\u00e1ni k\u00a0\u00fa\u010dasti na semin\u00e1\u0159i spojuj\u00edc\u00edm dva kl\u00ed\u010dov\u00e9 pojmy v\u00a0t\u00e9matu V\u011bda o marketingu a marketing v\u011bdy<\/strong>. I tato akce bude, jak u\u017e se stalo tradic\u00ed, organizov\u00e1na v kooperaci se \u0161kolou, v\u00a0n\u00ed\u017e v\u00fduka marketingu sehr\u00e1v\u00e1 v\u00fdznamnou pozici. Tentokr\u00e1t byla ke spolupr\u00e1ci p\u0159izv\u00e1na Vysok\u00e1 \u0161kola obchodn\u00ed v\u00a0Praze<\/strong>. Tato akce se uskute\u010dn\u00ed ve \u010dtvrtek 16. kv\u011btna 2019<\/strong>.<\/h4>\n

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Listopad pak bude v\u00a0programu profesn\u00edho klubu KUM-\u010cMS<\/strong> pat\u0159it semin\u00e1\u0159i, je\u017e je ka\u017edoro\u010dn\u011b po\u0159\u00e1d\u00e1n ve spolupr\u00e1ci s\u00a0veden\u00edm \u010cMS. I tentokr\u00e1t se m\u016f\u017eeme t\u011b\u0161it na \u00fa\u010dast finalist\u016f sout\u011b\u017ee Market\u00e9r roku<\/strong>, na zaj\u00edmav\u00e9 p\u0159edn\u00e1\u0161ky i diskuse v atraktivn\u00edch prostorech v\u00a0centru Prahy. Jako \u00fast\u0159edn\u00ed t\u00e9ma byla v\u00a0leto\u0161n\u00edm roce vybr\u00e1na aktu\u00e1ln\u00ed problematika n\u00e1klad\u016f a efektivity marketingov\u00e9 komunikace Reklama drah\u00e1 nebo \u00fa\u010dinn\u00e1<\/strong>. Semin\u00e1\u0159 se uskute\u010dn\u00ed ve st\u0159edu 20. listopadu 2019<\/strong>.\u00a0<\/h4>\n

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Pominout nelze ani organizaci celost\u00e1tn\u00ed sout\u011b\u017ee Mlad\u00fd delf\u00edn<\/strong> (sou\u010d\u00e1st sout\u011b\u017ee Market\u00e9r roku<\/strong>, kterou ka\u017edoro\u010dn\u011b vyhla\u0161uje \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong>), v\u00a0n\u00ed\u017e se studenti a studijn\u00ed skupiny z\u00a0vysok\u00fdch a vy\u0161\u0161\u00edch odborn\u00fdch \u0161kol zapoj\u00ed do kl\u00e1n\u00ed se sv\u00fdmi projekty. V\u00a0leto\u0161n\u00edm roce bylo zvoleno t\u00e9ma Jak \u00fasp\u011b\u0161n\u011b komunikovat \u0161kolu, na kter\u00e9 studuji<\/strong>. Term\u00edn odevzd\u00e1n\u00ed prac\u00ed je stanoven na konec b\u0159ezna a slavnostn\u00ed vyhl\u00e1\u0161en\u00ed v\u00edt\u011bz\u016f pak prob\u011bhne v\u00a0kv\u011btnu, v\u00a0r\u00e1mci galave\u010dera s\u00a0ud\u00edlen\u00edm cen Market\u00e9r roku<\/strong>.<\/h4>\n

PLAN CINNOSTI KUM-CMS 2019<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

KUM 2019 Pl\u00e1n akc\u00ed profesn\u00edho klubu KUM-\u010cMS na rok 2019 Stejn\u011b jako v\u00a0p\u0159ede\u0161l\u00fdch letech, pl\u00e1nuje i v\u00a0roce 2019 Klub u\u010ditel\u016f marketingu \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti \u0159adu zaj\u00edmav\u00fdch akc\u00ed a setk\u00e1n\u00ed. V\u00a0\u00favodu jara p\u0159ipravuje klub spole\u010dn\u011b s\u00a0Vysokou \u0161kolou kreativn\u00ed komunikace Praha, mezin\u00e1rodn\u00ed v\u011bdeckou konferenci s\u00a0n\u00e1zvem Strategie kreativity, kreativn\u00ed strategie. Tato akce se uskute\u010dn\u00ed ve \u010dtvrtek 25. dubna … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/2811"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=2811"}],"version-history":[{"count":9,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/2811\/revisions"}],"predecessor-version":[{"id":3087,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/2811\/revisions\/3087"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=2811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}