{"id":184,"date":"2018-10-11T15:15:12","date_gmt":"2018-10-11T13:15:12","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=184"},"modified":"2020-06-19T21:01:31","modified_gmt":"2020-06-19T19:01:31","slug":"rocnik-2018-2","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/casopis\/rocnik-2018-2\/","title":{"rendered":"Ro\u010dn\u00edk 2018"},"content":{"rendered":"\t\t
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Tematick\u00e9 zam\u011b\u0159en\u00ed M&K<\/h1>\n

Marketing a komunikace – t\u00e9mata \u010dasopisu pro rok 2018<\/strong><\/p>\n\n\n\n\n\n\n\n
\u00a0\u010d\u00edslo<\/strong><\/td>\n\u00a0t\u00e9ma\u00a0<\/strong><\/td>\nodevzd\u00e1n\u00ed
rukopisu\u00a0<\/strong><\/td>\n<\/tr>\n
\u00a01<\/td>\nMarketingov\u00e1 komunikace<\/td>\n\u00a010.2.2018<\/td>\n<\/tr>\n
\u00a02<\/td>\nNov\u00e9 pojet\u00ed slu\u017eeb a marketing<\/td>\n\u00a010.5.2018<\/td>\n<\/tr>\n
\u00a03<\/td>\nNov\u00e9 \u0159e\u0161en\u00ed kontakt\u016f se z\u00e1kazn\u00edkem<\/td>\n\u00a010.8.2018<\/td>\n<\/tr>\n
\u00a04<\/td>\nMarketingov\u00fd v\u00fdzkum<\/td>\n\u00a010.10.2018<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"\" \"\" \"\" \"\"<\/h1>\n

Marketing a komunikace \u010d. 4\/2018<\/strong><\/p>\n

\"\"
on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici\u00a0<\/span>zde<\/a>
<\/strong><\/p>\n

OBSAH<\/strong><\/p>\n

\u00davodn\u00edk<\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0<\/p>\n

\n

ESOMAR Kongres 2018: Brilliance\u00a0
<\/strong>Ing. Hana Huntov\u00e1\u00a0<\/p>\n

SIMAR v roce 2018\u00a0 – Rok GDPR
<\/strong>Ing. Hana Huntov\u00e1\u00a0<\/p>\n

Jak m\u011b\u0159it, co se d\u011bje v podv\u011bdom\u00ed?
<\/strong>Ji\u0159\u00ed Boudal\u00a0<\/p>\n

LEARNING ACTIVATION … aneb jak p(r)odat v\u00fdsledky v\u00fdzkumu intern\u00edmu t\u00fdmu
<\/strong>Ing. Petra V\u00ed\u0161kov\u00e1, Mgr. Jakub \u0160vehla\u00a0<\/p>\n

Jak p\u0159edstavit novou c\u00edlovou skupinu
<\/strong>Mgr. Martin Volek, Ing. Nikola Slov\u00e1kov\u00e1\u00a0<\/p>\n

Komparace komunikace na Facebooku: p\u0159\u00edklad z marketingu univerzit v \u010cR
<\/strong>Ing. Jan Mihulka, doc. PaedDr. Ludv\u00edk Eger, CSc.\u00a0<\/p>\n

Emocion\u00e1ln\u00ed apely ve v\u00e1no\u010dn\u00edch reklam\u00e1ch
<\/strong>Michaela Hru\u0161kov\u00e1, Ing. Michal Nov\u00e1k, Ph.D., Ing. Daria Gunina\u00a0<\/p>\n

\u010cesk\u00e1 zna\u010dka
<\/strong>BBA Lenka Harmon\u00a0<\/p>\n

P\u011bt tis\u00edc respondent\u016f vyb\u00edr\u00e1 ka\u017ed\u00fd p\u016flrok nejlep\u0161\u00ed osobnost v reklam\u011b
<\/strong>Tom\u00e1\u0161 Hyn\u010dica, Eli\u0161ka Morochovi\u010dov\u00e1\u00a0<\/p>\n

Recenze:
PRAVDA, FAKTA, MANIPULACE – A CO S T\u00cdM?
<\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0<\/p>\n

Glosy, \u00favahy…<\/strong><\/p>\n

Mal\u00e9 ohl\u00e9dnut\u00ed za marketingov\u00fdm v\u00fdzkumem v na\u0161\u00ed zemi v letech minul\u00fdch
doc. PhDr. Jitka Vysekalov\u00e1,<\/h4>\n

MARKET\u00c9R ROKU JI\u017d PO\u010cTRN\u00c1CT\u00c9<\/strong> – vyhl\u00e1\u0161en\u00ed sout\u011b\u017ee<\/p>\n

Praxe, praxe, praxe.<\/strong> Vysok\u00e1 \u0161kola kreativn\u00ed komunikace vychov\u00e1v\u00e1 absolventy\u00a0p\u0159ipraven\u00e9 rovnou nasko\u010dit do sv\u011bta reklamy<\/p>\n

Nev\u0161edn\u00ed prost\u0159ed\u00ed\/nev\u0161edn\u00ed semin\u00e1\u0159 \u010cMS<\/strong><\/h4>\n
\n

Z \u010dinnosti \u010cMS<\/h4>\n<\/div>\n<\/div>\n

Marketing a komunikace \u010d. 3\/2018<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici\u00a0<\/span>zde<\/a><\/p>\n

OBSAH<\/span><\/p>\n

\u00davodn\u00edk
<\/strong>Ing. Tom\u00e1\u0161 David<\/p>\n

Z\u00e1kazn\u00edk je st\u0159edobod \u2013 a v\u00fdzkum m\u011bn\u00ed svou roli<\/strong>
Ing. Petra Pr\u016f\u0161ov\u00e1<\/p>\n

Vyu\u017eitie shopper marketingu u retailerov s r\u00fdchloobr\u00e1tkov\u00fdm spotrebn\u00fdm
tovarom v \u010ceskej republike<\/strong>
Bc. Michal Orosz; Ing. David \u0158\u00edha, MBA, Ph.D.<\/p>\n

Bluetooth marketing
<\/strong>Bc. Michal Fiala, Ing. Dita Hommerov\u00e1, Ph.D., MBA
Veletrhy se zm\u011bnily z m\u00edsta kontrakt\u016f na m\u00edsto nov\u00fdch kontakt\u016f se z\u00e1kazn\u00edky
<\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

P\u0159\u00edpadov\u00e9 studie z praxe:<\/strong>
Elekt\u0159ina je zbo\u017e\u00ed jako ka\u017ed\u00e9 jin\u00e9. Opravdu? A co na to z\u00e1kazn\u00edk?<\/strong>
Mgr. Petr Holubec
Klient na prvn\u00edm m\u00edst\u011b. Osv\u011bd\u010den\u00e9 heslo, kter\u00e9 funguje
<\/strong>Bc. Al\u017eb\u011bta Ne\u010dasov\u00e1<\/p>\n

Lok\u00e1ln\u00ed monopol nezaru\u010duje \u00fasp\u011bch: mus\u00edme b\u00fdt dobr\u00fdmi partnery
<\/strong>RNDr. Marcela Dvo\u0159\u00e1kov\u00e1<\/p>\n

Jak (ne)prodat pam\u00e1tky aneb pane Ha\u0161ku, vezm\u011bte dv\u011b koruny<\/strong>
N\u00e1rodn\u00ed pam\u00e1tkov\u00fd \u00fastav a jeho sou\u010dasn\u00fd marketingov\u00fd sm\u011br
Mgr. Jan Zeman<\/p>\n

OHLASY SOUT\u011a\u017dE MARKET\u00c9R ROKU 2017<\/strong><\/p>\n

Recenze:<\/strong>
REKLAMA \u2013 JAK D\u011aLAT REKLAMU
<\/strong>(4. AKTUALIZOVAN\u00c9 A DOPLN\u011aN\u00c9 VYD\u00c1N\u00cd)
GRADA PUBLISHING<\/p>\n

Glosy, \u00favahy.<\/strong><\/p>\n

Je z\u00e1kazn\u00edk digit\u00e1ln\u00edho v\u011bku \u00fapln\u011b jin\u00fd?
<\/strong>doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

Z \u010dinnosti \u010cMS<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Marketing a komunikace \u010d. 2\/2018<\/strong><\/p>\n

\"\"<\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/strong><\/p>\n

OBSAH<\/strong><\/p>\n

\u00davodn\u00edk<\/strong>
Doc. Ing. Miroslav Karl\u00ed\u010dek, Ph.D.<\/p>\n

Roz\u0161\u00ed\u0159en\u00e1 realita a um\u011bl\u00e1 inteligence ve slu\u017eb\u00e1ch n\u00e1kupn\u00ed zku\u0161enosti<\/strong>
Daniel Jesensky, Ph.D., MSc., MBA.<\/p>\n

Hodnocen\u00ed kvality e-slu\u017eeb z pohledu z\u00e1kazn\u00edka\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>
Ing. Filip Vencovsk\u00fd, Ph.D.<\/p>\n

Nov\u00e9 po\u0148atie slu\u017eieb\u00a0 a marketing<\/strong>
Mgr. Iveta M\u00e1likov\u00e1, PhD.<\/p>\n

Up-cyklace s n\u00e1padem<\/strong>
Jakub Mast\u00edk<\/p>\n

Spotrebitelia ako s\u00fa\u010das\u0165 inova\u010dn\u00e9ho procesu v uzavretej ekonomikem<\/strong>
Doc. Ing. Rudolf Rybansk\u00fd, CSc., Mgr. Dominik J\u00e1no\u0161<\/p>\n

MARKET\u00c9REM ROKU 2017 JE MARKET\u00c9RKA<\/strong><\/p>\n

Musela jsem nejednomu kolegovi dok\u00e1zat, \u017ee tu jsem proto, \u017ee um\u00edm<\/strong>
Rozhovor s market\u00e9rkou roku 2017<\/strong>
Eva Rokytov\u00e1<\/p>\n

Recenze\u00a0 MARKETINGOV\u00c9 STRATEGIE – NOV\u00c9 PODM\u00cdNKY, NOV\u00c9 P\u0158\u00cdSTUPY<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Glosy, \u00favahy… \u00a0\u00a0\u00a0 100 let republiky, 100 let reklamy<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost na Veletrhu REKLAMA POLYGRAF 2018\u00a0\u00a0<\/strong><\/p>\n

Z \u010dinnosti \u010cMS<\/strong><\/p>\n

Semin\u00e1\u0159 Klubu u\u010ditel\u016f marketingu<\/strong>
Setk\u00e1n\u00ed Lady Wine Clubu<\/strong>
Zased\u00e1n\u00ed Hlavn\u00edho v\u00fdboru<\/strong>
Ostravsk\u00fd klub zm\u011bnil veden\u00ed<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Marketing a komunikace \u010d. 1\/2018<\/strong><\/p>\n

\"\"
OBSAH<\/strong><\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/strong><\/p>\n

\u00davodn\u00edk – Nic nov\u00e9ho pod sluncem?<\/strong>
Ing. Ji\u0159\u00ed Mike\u0161<\/p>\n

\u010ce\u0161i a reklama<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D., Bc. Vladim\u00edr \u0158epka<\/p>\n

Reklama v roce 2017 a co d\u00e1l \u2013 o\u010dima prezident\u016f komunika\u010dn\u00edch agentur<\/strong>
Dva rozhovory a dva pohledy na jedno spole\u010dn\u00e9 t\u00e9ma: efektivn\u00ed marketingovou komunikaci.<\/strong><\/p>\n

Funguj\u00edc\u00ed reklama? \u2026vtipn\u00e1 a pravdiv\u00e1
<\/strong>Mgr. Pavel Brabec<\/p>\n

R\u016fst, r\u016fst, r\u016fst.<\/strong>
Ing. Jan Binar<\/p>\n

Facebook jako komunika\u010dn\u00ed n\u00e1stroj k budov\u00e1n\u00ed loajality z\u00e1kazn\u00edka<\/strong>
Ing. Jitka Novotov\u00e1, Ph.D.<\/p>\n

Doprovodn\u00fd program garantovan\u00fd \u010cMS na Veletrhu REKLAMA POLYGRAF 2018<\/strong><\/p>\n

\u010cesk\u00e1 m\u00e1ma a jak s n\u00ed komunikovat<\/strong>
BBA Lenka Harmon<\/p>\n

Kde urobila Pepsi chybu v komunik\u00e1cii?<\/strong>
Mgr. Pavol Min\u00e1r<\/p>\n

Glosy, \u00favahy.<\/strong>
Moment pravdy se st\u00e1v\u00e1 v\u0161udyp\u0159\u00edtomn\u00fdm
Dr. Daniel Jesensk\u00fd, PhD., MSc., MBA<\/p>\n

Glorious 2018 – Zv\u00edt\u011bz\u00ed ten, kdo vytrv\u00e1<\/strong>
Michaela Galuszkov\u00e1<\/p>\n

Recenze<\/strong>
INSPIRATIVN\u00cd EDI\u010cN\u00cd \u010cIN \u2013 DV\u011a NOV\u00c9 KNIHY<\/strong>
REKLAMA\/MARKETINGOV\u00c1 KOMUNIKACE<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Marketingov\u00e1 komunikace v m\u00edst\u011b prodeje<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

Z \u010dinnosti \u010cMS<\/strong><\/p>\n

P\u0159\u00edpravy na sout\u011b\u017e o nejlep\u0161\u00edho Market\u00e9ra roku 2017 jsou v pln\u00e9m proudu<\/strong><\/p>\n

<\/p>\n

<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tematick\u00e9 zam\u011b\u0159en\u00ed M&K Marketing a komunikace – t\u00e9mata \u010dasopisu pro rok 2018 \u00a0\u010d\u00edslo \u00a0t\u00e9ma\u00a0 odevzd\u00e1n\u00edrukopisu\u00a0 \u00a01 Marketingov\u00e1 komunikace \u00a010.2.2018 \u00a02 Nov\u00e9 pojet\u00ed slu\u017eeb a marketing \u00a010.5.2018 \u00a03 Nov\u00e9 \u0159e\u0161en\u00ed kontakt\u016f se z\u00e1kazn\u00edkem \u00a010.8.2018 \u00a04 Marketingov\u00fd v\u00fdzkum \u00a010.10.2018 Marketing a komunikace \u010d. 4\/2018 on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici\u00a0zde OBSAH \u00davodn\u00edkdoc. PhDr. Jitka Vysekalov\u00e1, … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":41,"menu_order":80,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/184"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":41,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/184\/revisions"}],"predecessor-version":[{"id":4419,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/184\/revisions\/4419"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/41"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}