{"id":1138,"date":"2018-11-28T17:22:54","date_gmt":"2018-11-28T16:22:54","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=1138"},"modified":"2020-04-10T09:59:30","modified_gmt":"2020-04-10T07:59:30","slug":"rocnik-2019","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/rocnik-2019\/","title":{"rendered":"Ro\u010dn\u00edk 2019"},"content":{"rendered":"\t\t
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Marketing a komunikace \u2013
<\/strong><\/span> t\u00e9mata \u010dasopisu pro rok 2019<\/strong><\/span><\/h2>\n\n\n\n\n\n\n\n
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\u010d\u00edslo<\/strong><\/h3>\n<\/td>\n

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\u00a0t\u00e9ma\u00a0<\/strong><\/h3>\n<\/td>\n

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odevzd\u00e1n\u00ed
rukopisu\u00a0<\/strong><\/h3>\n<\/td>\n<\/tr>\n

\u00a01<\/td>\n\n

Marketingov\u00e1 komunikace<\/strong><\/h3>\n<\/td>\n

\u00a011.2.2019<\/td>\n<\/tr>\n
\u00a02<\/td>\n\n

Marketing a media<\/strong><\/h3>\n<\/td>\n

\u00a013.5.2019<\/td>\n<\/tr>\n
\u00a03<\/td>\n\n

S\u00edla zna\u010dky<\/strong><\/h3>\n<\/td>\n

\u00a012.8.2019<\/td>\n<\/tr>\n
\u00a04<\/td>\n\n

Marketingov\u00fd v\u00fdzkum<\/strong><\/h3>\n<\/td>\n

\u00a014.10.2019<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"<\/p>\n

Marketing a komunikace \u010d. 4<\/strong><\/p>\n

\"\"<\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

OBSAH<\/strong><\/p>\n

Editorial <\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0<\/p>\n

ESOMAR kongres 2019: jedine\u010dn\u00e1 p\u0159\u00edle\u017eitost zjistit kondici oboru a inspirovat se<\/strong>
Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Prost\u011b je\u010fte. ESOMAR kongres pro v\u00e1s bude \u017eivotn\u00ed zm\u011bna.<\/strong>\u00a0\u00a0
rozhovor s Janou Probo\u0161tovou\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

PRO V\u00ddZKUM: ST\u011a\u017dEJN\u00cd AKTIVITA SIMAR V ROCE 2019<\/strong>
Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0<\/p>\n

V\u00fdzkum rychl\u00fd a pomal\u00fd<\/strong>
Milan Pr\u016f\u0161a\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

P\u0159i prodeji elektroniky se v POP vyplat\u00ed konzistentnost<\/strong>\u00a0
Daniel Jesensk\u00fd, Ph.D., MSc., MBA., Ing. Martin Kingdon\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

M\u011b\u0159en\u00ed efektivity POP kampan\u00ed na prodejn\u011b<\/strong>
Andrea Vozn\u00edkov\u00e1, Ond\u0159ej Karmaz\u00edn\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Kvalitativn\u00ed marketingov\u00fd v\u00fdzkum v cestovn\u00edm ruchu \u2013 p\u0159\u00edpadov\u00e1 studie<\/strong>
doc. RNDr. Ji\u0159\u00ed Van\u00ed\u010dek, CSc\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

M\u016fj d\u016fm, m\u016fj hrad. N\u00e1\u0161 domov nen\u00ed jen m\u00edsto na p\u0159esp\u00e1n\u00ed!\u00a0<\/strong>
V\u00fdsledky jednoho exkluz\u00edvn\u00edho v\u00fdzkumu
Lenka Harmon\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

CO SE TAN\u010cILO V TAN\u010c\u00cdC\u00cdM DOM\u011a?\u00a0<\/strong>\u00a0
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Glosa:\u00a0 Teorie pro praxi<\/strong>
Luk\u00e1\u0161 Kotl\u00e1r\u00a0\u00a0<\/p>\n

Recenze: 44 dopis\u016f z tekut\u00e9ho modern\u00edho sv\u011bta\u00a0<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0<\/p>\n

Ze \u017eivota \u010cMS\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0<\/strong><\/p>\n

Marketing a komunikace \u010d. 3<\/strong><\/h4>\n

\"\"<\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

OBSAH<\/strong><\/p>\n

Editorial\u00a0\u00a0<\/strong>
Ing. Tom\u00e1\u0161 David<\/p>\n

Soci\u00e1ln\u00ed m\u00e9dia a zna\u010dky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>
doc. PaedDr. Ludv\u00edk Eger, CSc., Ing. Michal Mi\u010d\u00edk, Ph.D.<\/p>\n

Archetypy zna\u010dky<\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

Nov\u00e9 trendy v brandingu: minimalismus a liquid design<\/strong>
Ing. Pavel \u0160mejkal, Ing. Michaela Kleinov\u00e1, Ing. Vladim\u00edr \u0160m\u00edro<\/p>\n

Je zna\u010dka projektu Z\u00e1pado\u010desk\u00e9 baroko vid\u011bt?<\/strong>
Ing. Lucie Brynd\u00e1\u010dov\u00e1, Ing. Petr Jane\u010dek, Ph.D.<\/p>\n

Anketa \u010cesk\u00e1 zna\u010dka<\/strong>
Lenka Harmon<\/p>\n

Projekt RESIDOMO \u201eS n\u00e1mi dom\u016f\u201c slav\u00ed \u00fasp\u011bch. I d\u00edky firemn\u00edmu rebrandingu<\/strong>
Karel Mayer<\/p>\n

S\u00edla zna\u010dky! Um\u00edte spojit svou zna\u010dku s p\u0159\u00edb\u011bhem?<\/strong>
Petra Pol\u00e1chov\u00e1<\/p>\n

\u017divotn\u00ed prost\u0159ed\u00ed a trvale udr\u017eiteln\u00fd rozvoj jako produkt, <\/strong>
kter\u00fd je nutno dostat na trh<\/strong>
RNDr. Helena K\u0159epelkov\u00e1, CSc.\u00a0<\/p>\n

Jak p\u0159ipravit studenty oboru marketingov\u00e1 komunikace na \u017eivot s m\u00e9dii?<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0

Ohlasy na sout\u011b\u017e Market\u00e9r roku 2018<\/strong><\/p>\n

Recenze: Manu\u00e1l copywritingu<\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

Glosa: BrandZ TOP 100: Nejhodnotn\u011bj\u0161\u00ed zna\u010dkou je nov\u011b Amazon<\/strong><\/p>\n

Ta na\u0161e \u201ezamilovan\u00e1\u201c reklama. <\/strong>
Jak prodat zbo\u017e\u00ed pomoc\u00ed t\u00e9 prav\u00e9 hudebn\u00ed struktury.<\/strong>
Mgr. et Mgr. Andrea Rafajov\u00e1, Ph.D.<\/p>\n

\u00a0<\/strong><\/p>\n

<\/p>\n

Marketing a komunikace \u010d. 2<\/strong><\/p>\n

\"\"<\/p>\n

<\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

OBSAH<\/strong><\/p>\n

<\/p>\n

Editorial \u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
PhDr. Nad\u011b\u017eda Krohov\u00e1<\/p>\n

<\/p>\n

Efektivita investic v m\u00e9di\u00edch \u2013 o\u010dek\u00e1v\u00e1n\u00ed a fakta\u00a0 I<\/strong>
ng. Petr Uchytil, MBA<\/p>\n

<\/p>\n

\u017divotn\u00ed styl d\u011bt\u00ed a jejich medi\u00e1ln\u00ed chov\u00e1n\u00ed<\/strong>
Hana Friedlaenderov\u00e1<\/p>\n

<\/p>\n

Jak na medi\u00e1ln\u00ed v\u00fdchovu?<\/strong>
PhDr. Jan \u0160tolba<\/p>\n

<\/p>\n

PR a soci\u00e1ln\u00ed s\u00edt\u011b jako tahouni marketingov\u00e9 komunikace<\/strong>
Mgr. Karol\u00edna Topolov\u00e1<\/p>\n

<\/p>\n

Zvyky a obavy internetov\u00fdch u\u017eivatel\u016f v oblasti (online) zpravodajstv\u00ed<\/strong>
Eli\u0161ka Morochovi\u010dov\u00e1<\/strong><\/p>\n

<\/p>\n

Jak chutn\u00e1 \u010desk\u00e1 chu\u0165ovka m\u00e9di\u00edm?<\/strong>
Ing. Josef Sl\u00e9ha, CSc.<\/p>\n

<\/p>\n

M\u00fdty o tisku a tiskov\u00e9 reklam\u011b vyvrac\u00ed ji\u017e 25 let v\u00fdsledky (v\u00fdzkumu MEDIA PROJEKT)<\/strong>
PhDr. Jan Pochman<\/p>\n

<\/p>\n

Recenze: \u00a0\u0160pecifick\u00fd segment marketingovej komunik\u00e1cie \u2013 seniori<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

<\/p>\n

Co o\u010dek\u00e1vaj\u00ed na\u0161i z\u00e1kazn\u00edci od marketingu. O\u010dek\u00e1v\u00e1n\u00ed vs. realita<\/strong>
Prof. Ing. Jaroslav Sv\u011btl\u00edk, Ph.D.<\/p>\n

<\/p>\n

V\u00fdsledky sout\u011b\u017ee Market\u00e9r roku 2018<\/strong><\/p>\n

Projekt \u201eZa\u010dn\u011bme spolu aneb kolama dol\u016f“ vyvolal u motork\u00e1\u0159\u016f z\u00e1jem o vlastn\u00ed bezpe\u010dnost<\/strong><\/p>\n

<\/p>\n

Rozhovor s Market\u00e9rem roku 2018<\/strong>
Eva Rokytov\u00e1

Z \u010dinnosti \u010cMS<\/strong><\/p>\n

\u00a0<\/p>\n

Marketing a komunikace \u010d. 1<\/strong><\/p>\n

\"\"<\/p>\n

<\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

OBSAH<\/strong><\/p>\n

<\/p>\n

\u00davodn\u00edk\u00a0<\/strong>
Bc. Vladim\u00edr \u0158epka\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

\u010ce\u0161i a reklama 2019<\/strong>
doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

S\u00e9miotick\u00fd pr\u016fvodce popai ce<\/strong>\u00a0\u00a0
Ing. Martin Bo\u010dek, Dr. Daniel Jesensk\u00fd, PhD., MSc., MBA, Ing. Andrea Vozn\u00edkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

Maximalist\u00e9 vs. uspokojova\u010di aneb pro\u010d m\u00e9n\u011b m\u016f\u017ee b\u00fdt v\u00edce<\/strong>
doc. Mgr. Ond\u0159ej Roubal, Ph.D.<\/p>\n

<\/p>\n

Kam kr\u00e1\u010d\u00ed\u0161 PR? Public relations jako sou\u010d\u00e1st marketingov\u00e9 komunikace\u00a0<\/strong>
Bc. Vladim\u00edr \u0158epka<\/p>\n

<\/p>\n

Vcelku nen\u00e1padn\u00fd \u00fa\u0159ad<\/strong>
Ing. Andrea \u0160lechtov\u00e1\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

V\u011bze\u0148sk\u00e1 slu\u017eba za zav\u0159en\u00fdmi dve\u0159mi<\/strong>
Petra Ku\u010derov\u00e1<\/p>\n

<\/p>\n

C\u00edlov\u00e1 skupina \u2013 32 tis\u00edc student\u016f<\/strong>
Mgr. Martina Fojt\u016f<\/p>\n

<\/p>\n

Doprovodn\u00fd program garantovan\u00fd \u010cMS na Veletrhu REKLAMA POLYGRAF obaly 2019<\/strong><\/p>\n

<\/p>\n

Petra Dole\u017ealov\u00e1: Kdy\u017e pot\u0159ebujete zviditelnit, je jedno, jestli je produktem po\u0159ad, my\u0161lenka, osobnost, nebo politick\u00e9 rozhodnut\u00ed<\/strong>
rozhovor vedl Vladim\u00edr \u0158epka<\/p>\n

<\/p>\n

R\u00e1dia Evropa 2 a Frekvence 1 uspo\u0159\u00e1dala benefi\u010dn\u00ed koncert R\u00e1dio srdcem\u00a0pro \u017divot d\u011btem<\/strong>
Petra Pol\u00e1chov\u00e1<\/p>\n

<\/p>\n

Glosy, \u00favahy…\u00a0\u00a0\u00a0\u00a0 \u010c\u00edslo 66 v reklamn\u00edm sv\u011bt\u011b\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\n

Recenze\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Modern\u00ed marketingov\u00e1 komunikace\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n

<\/p>\n

Z \u010dinnosti \u010cMS<\/strong><\/p>\n

\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing a komunikace \u2013 t\u00e9mata \u010dasopisu pro rok 2019 \u010d\u00edslo \u00a0t\u00e9ma\u00a0 odevzd\u00e1n\u00edrukopisu\u00a0 \u00a01 Marketingov\u00e1 komunikace \u00a011.2.2019 \u00a02 Marketing a media \u00a013.5.2019 \u00a03 S\u00edla zna\u010dky \u00a012.8.2019 \u00a04 Marketingov\u00fd v\u00fdzkum \u00a014.10.2019 \u00a0 \u00a0 \u00a0 Marketing a komunikace \u010d. 4 on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde OBSAH Editorial doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0 ESOMAR kongres … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1138"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=1138"}],"version-history":[{"count":34,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1138\/revisions"}],"predecessor-version":[{"id":4234,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1138\/revisions\/4234"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}